Yes, thats what I meant. But isn't it interesting if you're not price sensitive? You look few times on a certain website and the time you intend to buy you see prices are a bit higher, but you just want to get it done, so you purchase nonetheless?
In a way, it's a strong strategy for price sensitive people, since they will spend a lot of time to get the best deal possible.
As far as I know, the margins are extremely low per booking, so it seems like a viable strategy, I just don't know if it's implemented, I have no inside knowledge.