46 karma · joined September 5, 2013
I have been working on mplyees.com, a site where employees can share what needs to change publicly and anonymously. Hopefully we can bridge this divide since employee happiness is key to a successful business.
This is so true. I, as well as a few others I know, have built some pretty cool things that have never gotten the attention they deserve.
I've built a good base for mplyees in about 4 months. Marketing it and getting it out there will take a lot more time unless I get lucky.
https://www.google.com/trends/explore?date=all&q=python%203,...
Also, imagine the possibilities if you could attach categories. Say you have someone new joining a team, you could essentially give them access to a category and they could see all the notes. It would be like Slack channels except you have the context built in :D
EG: chicken, beef, tomato, onion, peppers, mushroom, cheese, rice, quinoa, pasta, potato, carrot, broccoli, spinach, asparagus, corn, sauce, etc.
Make sure you have a good stock of different spices, salt, and pepper.
Start with something simple like just chicken pasta and each meal add in something from above suited towards your taste. As you run out of ingredients you'll realize you can still make good dishes. If you run out of pasta you can skip it completely or sub it out with quiona.
I often play the "lets see what I can make with what is still in the fridge" game :D
Those pages can be scattered across the site architect and have improper linking. They can have improper titles, meta descriptions, and image alt tags. Often times writers can't grasp these things, or they are so overworked with pumping out content that they simply don't have the time for them.
SEOs can be more technical, and can also make changes across a large site or networks of sites. EG: Missing the city and state from the h1 of every vehicle landing page for hundreds or thousands of vehicles on a thousand dealership sites can have a dramatic impact.
In this sense many SEOs also have the skills to be what we now call Content Strategists. People that do research, plan, and keep the content teams moving in the right direction.
Most of the SEO experiments with increasing page speed from bad to average or great have shown a very small increase in rankings. We're talking one small signal in the whole algorithm. In this case, trying to go from average or good page speed to great page speed just for rankings is quite foolish.
If they want page speed to be the best it can be, and they absolutely must render the whole page in JS, they should have at least tried to use PhantomJS or something else to render the page properly for googlebot.
There's always the traditional options that can increase speed: minimize the amount of JS, increase the quality of JS written, less HTTP requests, proper DB calls, image sizing, proper caching, etc.
You also have to realize that it's very important on what you are changing the them to. You should have done keyword research to see how often people are searching for particular terms. If you changed the title to be a non-duplicate but used some obscure words that a normal person would never use, you won't see many results.
Titles are just one piece of the pie, they should be consistent with everything else on the entire page, including the meta description, headings, content, image alts, links, etc.
Good marketing teams will evaluate your product VS the competition and use the good parts for communicating the message. Amazing teams will also take the bad parts and bring them up to the product teams so they can confirm weak parts and put them in the queue to get looked at.
Marketing a bad product will only last so long.
Charging by the hour is fine if they are already hosting their own site, just make sure you charge enough. When clients know they are being charged hourly you can immediately see their thought process change from "I need this useless feature X this week" to "that feature isn't worth an investment yet".
If you're taking on more work than you can handle just keep increasing your rate.
At least they recommend using an overlay with the image, many don't do this or don't tint it enough to make the text readable.