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evolution

217 karma · joined November 13, 2010

co-founder at Amura Marketing Technologies, India.

http://www.pratikrokade.com http://www.amuratech.com

email: pratik@amuratech.com

submissionscomments
evolution··on The declining profitability of Google Adwords
Standard economics. As you start penetrating potential audience its going to get saturated after some point until you reach all of the audience. As impressions to get one more click are needed more, google needs to exhaust their inventory more. Apparently CTR is going to degrade, and google will start increasing marginal cost per click. Cost per click is curve is often going to be marginal cost curve, where maximum profitability is at lowest point on the curve. Its not about profitability of google adwords but the profitability of the media you're bidding for. When saturated you can always expand your potential market (audience) by adding more keywords/placements.
evolution··on Show HN: Turn Your Blog Into a Downloadable Ebook
I tried logging in -- persona sent me email of confirmation, when clicked it redirected to ebookglue which alerted 'login attempt failed'. you might want to look into that.
evolution··on Where is hacker news for business?
yes, there are lots of publications that write quality articles but don't have place to weight them based on community opinions. every article has comments, but those wouldn't be in order of priority of reading. also business news are big enough so that every publication eventually covers it, what remains is the community insights about the news. that is why I like hn -- because of community opinions than content that is posted.
evolution··on Where is hacker news for business?
Or can it be that they never gathered as community, like hn?
evolution··on Ask HN: How to conduct interviews to identify hackers?
yes, thank you for the idea. Although I'm not quite sure undergraduate students here contribute much to the open source projects.
evolution··on Show HN: Keep track of earning expenses better than excel sheets
worthless is still rude
evolution··on App vs. Business
building app has started to become commodity, most of these are built over the weekend and left after that. What we need to understand is that user acquisition and retention are the most critical factors of the startups in this era. I don't want to go into negative but every hacker knows that we should build something that solves pain for the users and try to monetize that. And every weekend project submitted here seems to be solving some kind of problem at least for that particular niche market. But to grow such apps into business one needs to work on user acquisition, retention, building credibility and customer loyalty which can not be commoditized. These are completely different aspects of business than writing code and should be taken as serious and aggressive as writing code.
evolution··on Don't. Waste. Time.
I think lean methodology goes best with this. What matters in initial stages is working prototype, validation and then MVP. Most of the initial time is supposed to be dedicated to this than spending it with operations.
evolution··on http://(Type any keyword here).jpg.to
is it allowed by google to parse search result page?
evolution··on Vidyard’s (YC S11) video service just one-upped every competitor
Really needed service. This can be extended to use video as landing page where video will say all and also include call to action.
evolution··on Official Release of Google+ Pages
Can you tell what manipulations are needed exactly to make it work?
evolution··on Official Release of Google+ Pages
really? Mean, does it allow to create new page?
evolution··on Introducing Asana: The Modern Way to Work Together
Very intuitive interface. You might want to help increase speed adding/editing tasks by providing many possible ways of adding due dates. See todoist, they've done it very nicely.
evolution··on Google Analytics blog integrates Mixpanel analytics
Is there any possible way where I can combine both analytics and mixpanel data to run complex reports?
evolution··on Ask HN: We dreamed, we shipped, we are stuck
I think you can try out forum as service. We've been servicing our clients for 2 years and had faced need of this. Well integrated under custom domain, white labeled and customized forums are something that I won't mind paying for.
evolution··on You’re Pricing It Wrong: Software Pricing Demystified
This is true with assumption that both products are offered in same segment of the market where cost per click is same. Often, products with $2 pricing are offered to much wider demographics than products with $64 pricing. For lower priced product there can be bulk targeting strategy as well where word of mouth and viral sign ups can also be seen. Also as pricing increases you go into B2B sales where complete different marketing/sales strategy needs to be adopted.
evolution··on History made in India: Govt agrees to anti-corruption bill
Surely it's going to be part of history. Besides there are being RTI and other laws, it was much needed. This bill will be independent and answerable to people not government. Hope it helps for good.
evolution··on Ask HN: The project you're working on already exists. What to do?
It happens all the time. What I've learned from past is if your idea is unique then it is likely that there is no market for it. Idea doesn't have to be unique, there can be two players in the market, it's execution that matters.
evolution··on Indian Government Blocks Leading File-Sharing Services
and this kills my weekend project minutesbox.com in India.
evolution··on Google In-App Payments for the web
Also this is still open for only development environment. Production environment is yet to release
evolution··on Facebook Bans Advertiser Pushing Google+ Follows
Obviously that seems logical. Tomorrow if G+ opens ad platform and Faecbook starts advertising I'm sure google won't approve those ads. Its against policy as well, any direct threat to their business will not be approved.
evolution··on Tatas to build world's cheapest home for Euro 500
Actually its very oddly distributed in India. Being all economy centered in cities, it depends where land is located. Land is very cheap in rural areas but highest valued in cities like mumbai, delhi. In fact land in mumbai has become most expensive in the world now a days.
evolution··on Ask HN: Who's using Google App Engine?
Optimizely. I can't remember other big ones but there more. App engine has proven to be serving millions of requests per day without any issue. There are some case studies around, also some web caches hosted on app engine.
evolution··on Groupon leaks entire Indian user database
anybody got that sql?
evolution··on LulzSec supposedly claims its biggest coup yet: The entire UK 2011 Census
LulzSec just confirmed this being rumor on their twitter account http://twitter.com/#!/LulzSec/status/83167715799470080
evolution··on Shaadi.com And One Of India's Most Powerful Founders - with Anupam Mittal
Focus is really important problem he pointed out that Indian startups face as A lot of opportunities you see once you enter the arena of big untapped market.
evolution··on Send text messages to your Dropbox.
I'd love to see such extension to todoist
evolution··on Groupon files for IPO
Raising money near to revenue doesn't sound bubble.
evolution··on Microsoft to acquire Skype
I'm not sure if he meant this but Microsoft is investor in Facebook so apparently Facebook getting access to the Skype technology.
evolution··on Linode outage in Fremont
"Power appears to have been restored and we are working on bringing Linodes up now." http://status.linode.com/2011/05/outage-in-fremont-facility....
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