I tried logging in -- persona sent me email of confirmation, when clicked it redirected to ebookglue which alerted 'login attempt failed'. you might want to look into that.
EDIT: It's a known issue with Persona and third party cookies: https://github.com/mozilla/browserid/issues/1352
Unfortunately, this is a situation where a lot of people on HN probably disable third party cookies (though perhaps a larger percentage of HN readers already have Persona accounts?). Anyway, I'm looking into rolling out my own authentication with email/password soon.
I'm still working out the optimal solution, but thanks for the feedback!
It is far better to deal with this sort of thing at the "transaction" level - eg use a captcha or similar for the second and subsequent conversions from a particular IP address.