Google Analytics blog integrates Mixpanel analytics | Hacker News Reader

Google Analytics blog integrates Mixpanel analytics

skitch.com

Google is normally not outwardly competitor focused. Makes me think there are acquisition discussions going on behind the scenes and this is part of the diligence.

This is the only thing that makes sense. Strong team, good product -- both make excellent qualifiers for this acquisition.

I was just thinking today about this.

Working w/ both Mixpanel & GA and wishing increasingly that they were one in the same.

Well, I know things are said and then they can change, but Mixpanel states in their "we're hiring" posts, on here, that they're not looking to be acquired. Wonder how much money it'd take to change that?

"not looking to be acquired" ==> not looking, but if we're found, hells yes I'll take $20M.

$20M seems really low for Mixpanel. It's a reasonable multiple of what they've raised, but they've built a really good product that seems to be getting a lot of profitable traction. Especially in this market, I'd expect an acquisition to be >= 50M.

I genuinely believe that they don't really want to be acquired, but obviously a good enough offer (probably ~100M) could make them reconsider

I think the recent GA realtime launch and enterprise offering might make them think twice about not getting acquired. If I were Mixpanel, I'd seriously consider an acquihire deal.

We are not getting acquired or acquihired.

Makes sense that a company that dogfoods its own products would also use competitors products to see how they measure up. Competitive intelligence is common among large companies, however you don't see it much in the valley.

My head is exploding.

Is google analytics not good enough for the Google analytics team?

Is the google analytics team using other products to understand the competitive landscape?

Or is Mixpanel a fundamentally different product, and Google Analytics is using Mixpanel to gather additional information?

Maybe they're trying to see what the difference in numbers is between the two products?

Yeah that's what I thought too

It's not that bad an idea, it's a kinda obscure page that still gets plenty of hits that they manage -- why not do some competitive intelligence to see if your results are the same as what others are doing?

I was under the impression that Mixpanel was a different product. ie: tracking events and real-time stuff versus just page views.

checked and verified, also went to a few random blogspot blogs and google blogs, none have mixpanel code, means it's analaytics.blogspot specific?

Know thy enemy, know thyself - Sun Tzu, The Art of War

Keep your friend close, but keep your "enemies" or competitors closer. Make sense to compare results of both of these products.

Is there any possible way where I can combine both analytics and mixpanel data to run complex reports?

The best part of GA buying Mixpanel is that maybe GA could loose the flash based graphs.

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