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That's not how it works. Every ad vendor has a privacy page with this stuff spelled out in the same way.

That's for apps to track you, not for apple.

oh but they do. All of the apps you purchase, stocks you own, news stories you read, location of your phone/mac based on precise geolocation, your name, address, age, gender, oh and this too:

> We may also use local, on-device processing to select which ad to display, using > information stored on your device, such as the apps you frequently open.

But who's counting?

https://www.apple.com/legal/privacy/data/en/apple-advertisin...

No they aren’t. Here https://www.apple.com/legal/privacy/data/en/apple-advertisin... have a nice read.

But summary is they use a bunch of stuff about the device (past purchases, location, fingerprinting-like data such as carrier and so on) and your usage of a bunch of apps like apple news and stocks.

one funny limitation for US only is the Jones Act from 1920, it requires that the vessels that install these offshore wind turbines to be built, owned, crewed and registered in US. And there aren't many boats that can install turbines the size of modern offshore wind turbines.

https://www.theverge.com/22296979/us-offshore-ships-wind-boo...

anyone using akamai as a CDN is having issues, if they use it also as a DNS they won't even resolve their primary domains.

I'm speaking to the author of the comment I replied to who basically states that the article was purely good because of the topic, without having any critical eye towards it. And the un-orderliness is in the title of the article commented on, nyt has dark patterns on their site as well.

The author of the NYT piece is a member of the editorial board so he should be held to a higher standard than employees of a business that protest its practices, while probably having no power over setting them. A member of the editorial board is certainly in a more powerful position, relatively speaking, to make changes in their newspaper and surely he could have talked about the example set by the business he works for. If Google came out with PR that pointed at Apple tracking users of its phones, something that is factually true, they would be rightfully laughed at because they are the last ones that can complain that someone tracks people.

It's really not alright to step on the pulpit to point fingers left and right when your house is also not in order, it makes it seem more like you're trying to move forward your business agenda rather than really caring about the issue.

Except Apple is putting its own ability to track you under a different opt-out (default opted-in) that isn't set when you first launch the iphone.

what is there to be disappointed about? Did you really think Apple actually cares about privacy the way you intend privacy? Or do you think it's more likely for them to care about it with the definition that gives them the biggest market power?

There's nothing surprising with Apple doing this, what's surprising is that they are applying different standards to everyone else and most people still fail to see this, and are surprised or disappointed by the behavior, when it's all been in plain sight.

The Open Internet for the Rich that we all envisioned.

I replied. You are considering Apple's system better despite the fact that Apple's goal is to re create the web environment in their own apps so they can monetize it in their platform.

So your argument is maybe valid (I don't think so, tracking is tracking and this isn't just contextual targeting) only now, as time goes by and Apple accumulates more power your argument is back to being invalid again.

The link you posted examines the issue in detail, IP address on its own is already on its own a decent identifier at the household level, and used today, and that's why there is a specification on Willful IP Blindness proposed by Google.

But IP alone is imperfect as well anyway for tracking.

The second paragraph you quote is literally the counter example of what I just said.

There needs to exist a way to identify you in other ways and in the future cookies won't be one of those. So a site that has your information because you shared it with them will be able to see your cohort changing, otherwise you'll look like a new user each time.

And yeah I'm extremely familiar with FLoC, more so than the EFF.

Once again that's not how fingerprinting works... This thing changes all the time so not sure what fingerprint it can generate.

This is a pretty naive argument and distinction as well.

It's pretty obvious Apple doesn't have financially valuable properties on the web but they have plenty in their application ecosystem.

In Apple's view Apple News is how people consume news, not go to the web where the user experience isn't custom tailored by Apple. Apple News is barely different than Google AMP that everyone rages against, try to get someone to share a link to a piece of news from Apple News and it will come with the ask to subscribe or download it.

So in Apple's ideal plan almost every place where today ads are displayed will be inside Apple News.

And hey, I wasn't aware there exist another App Store where people can buy applications or in-app purchases on iOS.

And yeah you can turn FLoC off too both today and when it will be in production.

Lastly, when did the argument move from "advertising bad, tracking data always bad, targeted advertising terrible" to "if Apple does it then I'm good with it"?

Very thin distinction here given that they can still be purchased by advertisers and Apple has every interest in being the only company monetizing on their platform so the number of parties seeing this is irrelevant if the point was the surveillance problem.

The cohort semantic meaning is stable, although not disclosed an ML system would learn its correlation to a given goal.

Cohort membership changes pretty frequently instead. So the system may put all people that browse mostly golf sites together in cohort 12345 that only the algorithm knows it's about golf sites, people enter and leave that cohort on a daily basis and you can only be a member of a single cohort at a time.

It is a very similar feature to Apple Segments[1] already implemented in iOS on which sadly not a lot of documentation is available.

[1]: https://support.apple.com/en-us/HT205223

You can't use FLoC ID for fingerprinting, it changes continuously.

This has nothing to do with tracking to target ads. Facebook doesn't need Apple to execute that, people share data with FB voluntarily.

This is about measuring the impact of advertising while following a standard published by Apple itself and covering the usecase of big marketplaces with sub stores in it.

There's an approval process to be added to the PSL so abuses would be quite surprising and easy to remove when discovered.

Apple literally built a feature that requires addition to PSL to support a usecase that was addressed multiple times in the PrivacyCG meetings. How is this entitlement, they are following the Apple requirements.

It's interesting because being added to the PSL reduces your ability to track users. So yeah, I have a bridge to sell you, interested?

The quotes are entirely appropriate because adding some domain to the PSL makes the subdomains siloed cookie-wise so they can't share cookies and the PSL cannot use cookies anymore. Since they can't share cookies you can't track across even the same domain when added to the PSL.

This is a feature needed for sites like Rakuten, Shopify, Alibaba that have multiple merchants under the same domains.

Nothing to do with entitlement.

The only way to discover this is to buy traffic from that cohort to actually test the behavior. That being said the first version of floc uses just the domain name of your history.

I’m not sure how the insurance company gets that data though in your example.

The FLoC cohort changes pretty frequently with your history, I don't think you will be tagged for life with "insurance claims", but you could, for a period of time, show up as part of a group that looks interested in insurance, it will hardly go much deeper than this.

Are you perhaps misunderstanding how the newsfeed works? People can write all clickbait they want, always have, but it wasn't until that content was forced in your face by Facebook's newsfeed algorithm, or youtube recommendation algorithm or twitters feed algorithm that you are really exposed to that stuff.

And even without clickbait stuff people search for the news that satisfies them and their value system.

All of this happens on data voluntarily shared with the platforms people complain about like Facebook, and there's no end to this in sight.

Advertising in this forum is at the same time useless and barely works (cue the 50% advertising is wasted, don't know which one, and other similar sentences) and the most powerful tool for mind control ever existed.

What are you talking about? Advertising and marketing are among the oldest concepts and jobs in history and have since the early days of tv or journalism paid for free content.

If you have a new business idea that represents this third way... What are you doing here? Build a business and become a billionaire.

It's not just clear, it's Cristal Clear™.

Here's a review of all the relevant literature on the topic: https://docs.google.com/presentation/d/1PKHVtO6hgwBJS1vafLyv...