A thing I don't think enough people are talking about is that this launched in the era of stay-at-home but it was designed for the on-the-go person. The folks that want to watch super short-form content optimized for a smart phone are the folks on the subway or on a lunch break but now most of the world is at home surrounded by large screens and high-quality, well known content so Quibi has nearly no appeal. Give it a year ( if they can make it that long ) and I think you'll see them align with a larger on-the-go audience but at the current price point with all new, smartphone-optimized content they just don't fit into a market where people have access all day to TVs and are craving comforting, familiar favorites in juxtaposition to a world that is full of change and generally full of anxiety.