113 karma · joined May 23, 2011
In my business (PPC), we speak in terms of two main metrics: market demand (measured by potential revenue), and cost per acquisition. We can take just about any company that has a large enough market demand, and run a profitable campaign for them. The first month or two you should have a reasonable budget to allow for testing of the market and optimization, and from then on it is smoother sailing with reducing conversion costs.
To compete in PPC, you should have a pro work on it every day. I really recommend outsourcing it if you dont have the time or knowledge. Costs in India are probably much cheaper; around here it would run you 12% in management fees (with a $1500-$2000 monthly minimum fee).
If you think your business is worthy of targeting a large market, I guarantee you that you can run a successful PPC campaign, while spending many thousands of dollars a month in ads.
Competition is very high for website hosting, so what you'll need to do is create a long tail of keywords with the keyword tool.
AdWords can be very bloody, but it is very important at the beginning to get good data on your ads and keywords. Make sure your conversion codes are working too. You'll have a big spend in the beginning because you dont have a good Quality Score. Its a game of patience, and don't go broke! But keep in mind for the first few weeks your cost per acquisition will probably be twice as high as it will be after that.
Your cost per day chart should look something like this at the start. -- - - -- -- --- -- ---- --- -- --- ---- ------
Can you elaborate please?
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Thanks, Ben