Ask HN: Groupon for oil changes?
But I want to do more with it.
As I understand it, oil changes are a loss leader for service/repair shops in the US. And local mom & pop shops would be hard-pressed to compete with the big boys on price. So, I'm thinking the smaller shops can benefit greatly by earning a customer's trust with a cheap oil change and then establishing a relationship with them.
The value for smaller shops: I'm looking to add value to the smaller shops by bringing in business through their door thereby giving them an opportunity to up-sell and/or create a relationship with these cost-conscious consumers.
The value for cost-conscious consumers: The more obvious benefit is a discounted price on oil changes in their area. But I also think that customers would benefit from finding a mechanic that they can trust.
I'd like your opinion (yes, yours) on this idea and, more importantly, suggestions on the execution.
Specifically, what would be the most effective way to approach these smaller shops?