Groupon getting pummeled daily in Israeli deal market, Buy2 leads

I wouldnt say totally preposterous to compare. After all these companies rely heavily on Facebook for their marketing, of course their email list is probably their key marketing tool, but that info isn't available. Then again, I did also write the article so I am a little biased, thanks for the feedback.

As a straight translation of percentages, sure. But who cares that 1.3% of the population Likes something except in the context of total population? "1 out of 77 kids has an awful haircut, an equivalent to over 5,000,000 awful haircuts in America."

Better to keep the scales the same: US state with closest pop to Israel is Virginia, total market available to Groupon in Israel is arguably about equivalent to that.

GDP of israel is just over that of Louisiana.