1,069 karma · joined May 25, 2008
To provide a little context, Googles revenue in the UK alone was $200 million more than Facebook's highest revenue reports ($500 million).
http://investor.google.com/releases/2009Q3_google_earnings.h...
On earnings calls, every quarter, the report on revenue growth is centered around various metrics with search advertising. Search advertising continues to be the most profitable form of advertising on the web. Facebook has impressive statistics, but I don't see them challenging Google in any one of Google's core businesses. When Facebook becomes a public company and matures more and has a solid way of generating revenue then they might be in a position to challenge Google.
The proposed redesign has too much transitional volatility associated with it. Although functional, subtracting from the current width makes the site look weird. Theres also too much text on the front page which is a departure from the way forums typically work with just the thread title (submission) and other essential info (comments, etc.).
Facebook is a product of the modern day web environment. Its longevity has yet to be seen. If 2015 rolls around and its a public company that is still innovating then thats one thing, but if it becomes more of a cluttered site in its pursuit to be more like -insert recently popular site here (currently twitter)- then thats another.
You're looking for information. If you tried out Twitter and you didn't get it, you probably weren't receiving the information you were looking for. Its really amazing how people hype up Twitter and then when someone tries it out "they don't get it". There isn't anything to get but updates about things you're interested in. What you get out of Twitter is directly correlated to how well you tune your twitterstream. Twitter is valuable to me because it provides me with real time news and updates about the things I'm interested in. It really is that simple.
The second reason is the resulting taxpayer bailout of the financial institutions. The increase in taxes from all of these recent programs aimed at removing toxic assets from banks balance sheets, increasing liquidity in the credit markets, etc. haven't even hit taxpayers yet. Saving now enables people to react better financially when taxes rise later down the road. I don't think increased consumer spending (on credit) is as reliable a metric of the overall health of the economy as it was, because while the U.S. is a credit driven economy, using lots of credit and having any or little savings are one of those things that led us to where we are now.
Furthermore, it is absolutely essential that everyone learns more about the current recession and are realistic about a recovery.
http://baselinescenario.com/2009/05/25/recession-and-recover...
I would in fact argue that economic education for the public helps the economy, because if more people are educated on the many factors that contributed to the current recession (negative U.S. savings rate being one major one) then they now have the knowledge to change their actions. On a wide scale (larger percentage of people saving more) this would have a net positive effect on the economy.
I think you may be getting ahead of yourself on that one.
Theres also the problem of advertising on a social networking site. If we could observe everyone in that US Airways lounge's average Facebook session, how many ads would we see people click on out of that group? How many people brought something or signed up for something after clicking those ads? Advertising dynamics on a social networking site are fundamentally different. A question I always ask people when the topic of Facebook comes up is "have you ever clicked an ad on there? I don't think I have" and the answer is always some variation of "actually, now that I think about it I haven't". I'm not going to extrapolate too much on this given my sample size, but if this is the standard response to this question everywhere, then Facebook has a serious problem (despite its phenomenon status).
This was a 'her situation is similar to me' type of ad mixed with an 'incentive to find exactly what you need'. Arguably, two very potent advertising concepts executed in a short and effective commercial.
The targeting of these 'i'm a pc' ads and this particular one is 'I'm a person, with dynamic requirements as to what I need in a computer, one of those happens to be a 17" screen on an affordable laptop'. Contrast this with the Apple ads. There are people (read: average consumers) that see those ads and then walk into the Apple store (without knowledge of all the particulars that comprise the Mac experience) and think "wow, these are really nice, but a bit out of my budget". They then go into Best Buy, see something in their price range, and settle on that. I'd be willing to bet this happens everyday. More often than not, these are satisfied customers who could really care less about owning a Mac because they didn't just pay $1799 extra for a similar (in their mind) machine.
Her first stop was the Apple store because thats the first stop of a lot of people who are shopping around for laptops. If you're in the same boat as the lady in this ad then she basically saved you a trip. Unless, you want to go and look at all the laptops you can't afford.
I remember picking up 'The Ruby Programming Language' written by Matz, got to the 2nd chapter before I hopped online and found the poignant guide. Made for a much more interesting time learning Ruby.
Most users don't care about design? I think the number of the different Apple products sold say otherwise. A phone that anyone can pick up and use many of the features without reading a manual, thats a byproduct of brilliant design on many levels. Whether people care or not, they connect with it and are put in a position where they now have feelings for a piece of technology. When they then decide to make that purchase they very much care about design.
Microsoft products have indeed been successful, but other than the xbox (and we're talking consumer electronics here not OS's) what has been the other runaway hit they've made? The zune is a great media player, but came about after msft assembled a team and put them in a room with an ipod and told them to make something better.
The growth in sales from Apples products combined with their increasing marketshare in the desktop and mobile spaces are very indicative of consumers demanding better designed stuff. Apple's in-house iterative process is best positioned and most efficient at making products that are in line with that.
Not only that, but they are masters of creating a 'design ecosystem'. Browse apple.com, then head to the apple store, its a seamless experience. This is arguably one of the competitive advantages that has helped Apple maintain it's position in the market and with consumers everywhere.