Facebook Fires Finance Chief and Offers Some Big Numbers
bits.blogs.nytimes.com
bits.blogs.nytimes.com
Theres also the problem of advertising on a social networking site. If we could observe everyone in that US Airways lounge's average Facebook session, how many ads would we see people click on out of that group? How many people brought something or signed up for something after clicking those ads? Advertising dynamics on a social networking site are fundamentally different. A question I always ask people when the topic of Facebook comes up is "have you ever clicked an ad on there? I don't think I have" and the answer is always some variation of "actually, now that I think about it I haven't". I'm not going to extrapolate too much on this given my sample size, but if this is the standard response to this question everywhere, then Facebook has a serious problem (despite its phenomenon status).
Remember that Facebook basically have all your personal data with which it can select products for you to buy.
It's an interesting barrier towards global adoption, methinks; it's like how neither Google nor Yahoo can beat Baidu in mainland China, because Baidu just understands what its audience wants better. But, I think that a social networking platform is going to struggle a lot more with adapting to cultural norms than information search is.
It kind of like getting into an invitation-only country club at the time. It was a bit silly, but that was what facebook's original identity was built around.
I'm 80% sure that facebook would have gone nowhere had Zuckerberg not been at Harvard when he started it.
Actually, considering I waited until Akamai was down to $150M before buying, and considering what Akamai does vs. what FaceBook does, I'm not sure I'd buy FaceBook at any price. Doomed!
I do think that Twitter's going to be huge though. Wish I knew how to get in on stock ownership for them. Alas, they turned me down for a job.
You and I both. That's Facebook's fundamental problem. I and millions of others will walk in a heartbeat if something more interesting and less annoying comes along.
Facebook's value is in moving toward mobile. They are ubiquitous enough where the chances of having Facebook in your local area is very high if you're a user yourself.
Given all of Twitter's hype, I feel Facebook could easily crush them. While Twitter's monetization strategy is also, of course, questionable, the two companies are tapping into a paradigm shift that has value that isn't quite fully understood.
Imagine people using Twitter, but with the richness of Facebook's content. While Twitter's 140-character limit was intentional, it's ultimately a limitation, since Facebook users utilize the service very much in the same way. Above all, though, Facebook knows profile information about you and your friends. It can not only serve ads based on what it knows about you, but where you are, and who is around you.
Facebook should ultimately strive to be the omnipresent social tool. There is undeniable value and opportunity for expansion in this. They have the user base, they just need to encourage people to use it in new ways. Twitter seems to be moving toward this, yet there is a huge difference between Twitter's user base (6M last I heard) and Facebook's (150M last I heard).
I like Twitter because of its simplicity. Facebook is, IMO, just another social network with a few extra features slapped on. Twitter is like that small, efficient UNIX tool that you can combine with other tools to produce something which has much more functionality than the original.