785 karma · joined June 24, 2011
Gmail: adamorshan
Perfect example- I was out for a Secret Santa dinner with a bunch of my friends. While we were at the dinner, we took tons of pictures, some of which ended up as Snapchat stories or on Instagram. But later that night, every single one of those pictures went up on Facebook. Cover photos were updated aplently. Why? Because all of us are on Facebook and Facebook is still the best way to permanently store and share the experiences you've had with your friends (while also tagging them in the photos).
First, as previously mentioned, please do not make your decision based on the individual's social media followers. Instead, you might want to look at some of the growth they've helped to engineer in their previous jobs. For example if they tell you that they helped a company grow from 500 to 50,000 twitter followers, that is pretty impressive. However, even then it is important to take those numbers with a grain of salt. Ask how many were purchased vs earned. Ask what specific techniques they used to gain those followers and how they would apply those techniques to your company. Try to determine how much impact that specific person had on the growth.
Second, just like many people suggest assigning a coding project to a candidate to determine if they fit with the company's engineering style, you can assign a project to a marketing candidate to see if the work they do fits with what you're looking for. Ask them to write a sample blog post for you. Ask them to write a sample email they would send to potential customers. Ask them to outline some ideas they have for how to market your company and how they would implement them.
Third, if you want to attract good marketers, please don't treat them like second class citizens. There is a large resentment among many in the tech community towards "Business" people and "Marketers". If you and your company show similar resentments, the person you are interviewing will be turned off.
I understand your concern about the full time job thing, but honestly the point of it all is to have fun. Also don't we always say on here that when you're doing something you love, it doesn't feel like work?
Correct me if I'm wrong, but the last time I checked the purpose of kickstarter was to help people get their ideas off the ground. Some types of products, especially hardware, can cost a lot of money to produce at a prototype stage. Not everyone has the cash lying around to spend hundreds, if not thousands of dollars to build a functional prototype. So normally what that person would do is put together some renderings and a video and go to kickstarter to raise the funds to expand into prototypes and production. Now what are they to do?
Ultimately I think this decision by kickstarter gives a tremendous advantage to design shops with the budgets to build prototypes, while leaving the little guy behind.