NFL opens Pandora's Box by offering All-22 tape to public
nfl.com
nfl.com
This article reminds me of the time I went car shopping and wanted to test drive a 6 cylinder version of a car after driving the 4 cylinder. The salesman gave me this really phony pitch saying "I have to warn you, many people can't handle a car this fast. But once you experience the power of the 6 cylinder engine, there's no going back!". In reality, I didn't see a huge difference between the two models (I didn't buy either one), but I can see how this technique makes it easier for him to sell the more expensive car.
But the NFL opening up this footage is bad-ass!
It's on the NFL site. It's advertorial, marketing disguised as journalism. It's not making an argument, it's just stirring one up to get attention.
It's barely even disguised. If it were published by a news organization[1], or really just "someone else", then you would be right.
This is an article on NFL.com about an NFL product. It's straight up advertising. Publishing an "article" to say "this seems 'risky'; why would we even offer this product to you, our fevered fans" is about the thinnest disguise an ad could have.
However, I'm not sure it's of wide interest to HN. As far as I can tell, I'm the only one here who likes NFL football.
HN users probably aren't much into football, but they do seem to enjoy finding out about strategy involved in things they haven't thought much about.
Why do you think this? Are we too busy cleaning our pocket protectors and playing Dungeons and Dragons?
> Off-Topic: Most stories about politics, or crime, or sports, unless they're evidence of some interesting new phenomenon.
My wife and I love the show "The League," but I wouldn't be able to watch it without her there to explain the football references, which are plentiful. I find myself idly wondering what it would take to write a fantasy football site and what the benefits could be.
I inferred the existence of high quality geeks who care a lot about football from my geologist friend, who told me a few years ago that every year somebody releases a modified ROM of NES Tecmo Superbowl with updates for the current season.
High school coaches are going to love this, it will help develop young players.
You'd probably be surprised. I know I was surprised when I got to college and found more football fans amongst my engineer friends than my humanities friends.
It turns out the game is very complex and deep and discussing strategy can be quite interesting.
I wasn't a football fan when I arrived in college, but I was when I left.
I dunno, it feels like having every play predicted might get annoying. :)
But yes, I too was enamored by the depth and strategy that I started picking up using friend's extra tickets and hanging out on "tightwad hill", which is a place above the stadium where you can watch free Cal games.
Most people love football because they identify with a team, and almost exclusively watch games involving their team, and aren't really paying too much attention to the strategy. They know the rules and the different types of plays, but they are really there for the tribal passion that a rough contact sport like football tends to evoke.
On the flip side, I don't actively seek to watch football games for a single team; if I happen to go somewhere that's playing a football game on TV, I love watching it, and don't care who wins, because I just enjoy the strategic and tactical decisions being made on and off the field. Watching a play unfold and seeing the snap decisions being made and the reactions from both teams to the changing field is truly fascinating.
I do still follow the results of my old hometown team, the Cincinnati Bengals, but more out of humorous pity at how terrible they are year after year than out of any identification with them or desire to see them win.
But hey, maybe I'm just ascribing what I want to see from the data, and maybe my opinion of "normal" people is skewed from growing up in Ohio compared to somewhere else in the country.
I REALLY got into Football a few years back when I hopped on the fantasy football bandwagon -- a lot of strategy (projections, history, weekly match up, e.g., do I start Tom Brady against Baltimore or RG3 against StL?), statistics, a random element (injuries, x-factor players breaking out, coaches benching people), etc. There is quite a bit of crossover between that and many other strategy games.
But I think it's worse than daily attention. The MLB isn't like the NFL in that its schedule is spread out all over the place. It has to be constantly on your mind to make sure you have the right relief pitchers started, etc.
I understand your concern about the full time job thing, but honestly the point of it all is to have fun. Also don't we always say on here that when you're doing something you love, it doesn't feel like work?
Nah, there's at least two of us.
#GODOLPHINS
I found Joe Philbin to be insufferably boring. Maybe it's just the contrast with Rex Ryan last year.
At any rate. I'm glad there are so many football fans in the HN ranks.
I do not want to risk another "oh HN is becoming Reddit" discussion, but could we focus on the reasons why one of the worlds largest sports organisations does not want its fans to see a wideshot of a pitch and how on earth they think wifi enabled phones, 3D cameras and 10billion channels will do to their reasoning in 5 years?
However, there are certainly people (myself included), who would gladly pay the small fee here to better understand the strategy behind the game.
My company is Driveline Baseball / Driveline Biomechanics Research. We also develop wearable computing technology to capture kinematics of the movie arm (you know this as "pitching mechanics").
Check us out!
http://www.drivelinebaseball.com (Seattle, WA)
Here's one - http://smartfootball.com/
http://smartfootball.com/offense/peyton-manning-and-tom-moor...
I'm sure there are plenty of HN readers who are football fans, you just don't see many sports stories because they're generally considered off-topic. From http://ycombinator.com/newsguidelines.html :
Off-Topic: Most stories about politics, or crime, or sports, unless they're evidence of some interesting new phenomenon. ... If they'd cover it on TV news, it's probably off-topic.
This all-22 discussion is probably on-topic for HN because it has more to do with the pros and cons of exerting control over exactly how people consume your product than with the specifics of the sport.
I wouldn't be surprised to see similar technology in the NFL soon.
[2]: http://espn.go.com/blog/playbook/tech/post/_/id/492/492
Football Outsiders does game charting and "advanced NFL statistics". People have published papers on using artificial neural networks to predict play calling, success rates, even injuries and stuff like that.
But this does give us the ability to enrich the data quite a bit. When you watch the live film you really can't see who blew a coverage where or why the safety didn't get to the running back in time to make a tackle. I think if you just watch the TV angles then you might not be convinced that pump fakes actually do anything to confuse the defense.
There's a lot to be gained here by statisticians and casual fans alike but it's hard to see that when only 1/3 of the action is visible at any given time.
This does open up a huge opportunity for third party analysis, most obviously for sports betting and fantasy football tips. With a much smaller sample size of games and plays football will never become as predictable as baseball but it will be exciting to see what the general public will do with this.
Also for any high school defensive backs who previously had no way to study how the pros play their position, this is huge!
All other sports make their own equivalent of it available allowing fans to see every mistake made by every player.
What other sports do that?TNT Overtime is probably not available in my country (Uruguay), and most live streams are still mostly unwatchable here, but I'd really like to have the option some day :) .
I really like living in the age when cable tv is being replaced by Netflix and equivalent internet broadcasts :) . Sadly my hope that I could enjoy the same stuff being broadcast in the US, Europe and Japan still hasn't come to pass (they've managed to region-encode the Internet :P and proxies are not a long-term answer)
refs: http://espn.go.com/nfl/story/_/id/8394351/the-nfl-official-m... http://espn.go.com/nfl/story/_/id/8393575/replacement-offici... http://espn.go.com/nfl/story/_/id/8402489/nfl-replacement-of...
Hey guy posting on NFL.com, thanks for assuming the entire fanbase consists of complete idiots!
Ask any legitimate football fan if they understand the concept of QB progressions and they'll ask you if you understand how to recursively parse a binary tree in-order (assuming of course you're a programmer).
ESPN/NFL films has been feeding this to us for years using their access to All-22 so I find it hard to believe that when us plebs get access to it we'll suddenly forget that a QB can miss a receiver because he was under pressure from the pass rush or fooled by some defensive scheme.
Literally this past week when Peyton Manning and the Broncos played the Atlanta Falcons on Monday Night, ESPN/Sportscenter kept repeatedly showing us how Peyton Manning was fooled at the beginning by the Falcon's coverage schemes with... All-22 footage. I'm sure there will be fools who will react the way this author describes, but a lot of fans are way more hardcore and want access to All-22 to improve their understanding of the game.
That's Michael Lombardi. Perhaps you are not giving him enough credit as a former NFL executive? He is more than just "some guy".
"ESPN/NFL films has been feeding this to us for years using their access to All-22"
That is a partially correct statement. They would highlight specific plays and break them down for us (Ron Jaworski is great at this). However, for the first time the fans can get these raw tapes of footage and break it down themselves. With no help from the pros.
Easier said than done.
But the key is that this isn't being released to just the average fans.
What we're more likely to see, is a cottage industry of superfans springing up to 'go-Jaworski' on more plays, more games, etc. And that content will be consumed by the average fan.
The TV channel is well done for the fan, a mix of informality with information - bunch of faces that make us nostalgic due to their past achievements combined with solid anchors who have personality but don't try to outshine the hall-of-famers who know their stuff.
The website is very well done, interactive, some fun game dynamics. Their apps are good enough - much room for growth but they're getting better.
The all-22 game tape is a nice step forward here.
I think people who want to study the future of pro-sports media in the evolving media marketplace could do a lot worse than watching what the NFL is doing.
Of course, an entire business model is in my way, but alas, I don't share your perspective. The NFL is way behind IMO.
A gif that demos why Pittsburgh Steelers tight end Heath Miller is such a great run blocker:
http://cdn1.sbnation.com/imported_assets/1198471/steelers3.g...
All-22 footage is from "overhead" (at least as high as safely possible in a stadium) and shows about 2/3 of the field at all times. The All-22 footage does not have the onscreen extras such as down and distance nor the generated 1st down yellow line.
This is a real treat because we will get the see the attributed greatness* that previously only coaches, players and NFL Films could verify.
* The type of players for which coaches make adjustments, a week before the game, to account for.
If anything this will be a boon for the NFL by only encouraging more engagement with their fan base.
I am having a hard time trying to remember a sport that is more about the show than the actual sport as the NFL. MLB and NASCAR seem to get the whole package, but not the NFL.
Rewind is nice if you missed something, but not so great because if you are watching a later game on rewind it'll spoil all earlier games.