I'm a college student, so I use it to take notes in all of my classes. Since it all syncs between devices and I can access it from the web, I have access to my notes wherever I am and with any device I have. It makes my life easier because if I'm going to the library to work or meeting with a group to work on a project, I don't need to lug binders or even my computer around. The photos feature makes life easier as I can just take pictures of whatever is on the board.