> I really wish awareness of this reached a wider audience
1) it will not happen, not even Cambridge Analytica did and Facebook plans for more "privacy" took the media, Facebook did nothing or too little and now people think they are safer
2) People will not help making digital security and privacy any better, I can't explain why, but it must come from trully ethical developers
Privacy must be set by default. Ad tech co. have an conflict of interest in this privacy matter and can't lead the way. Developers from ad tech will always truly believe they are doing what's better for users but they just can't for many reasons.
Privacy by default is not a dream, it is not utopia, but it requires another business model. Ads will simple not allow privacy.
My opinion anyway