hopefully bit.ly's api will expand to cover stuff you could do with tr.im, like aggregate user statistics-- seen in dave winer's 40 twits app (http://dave.40twits.com/)
To be sure, even in Armin's revised timeline, the earliest script Coca-Cola logo is very similar to today's version, where the Pepsi logo went through many drastic changes. This, rather than absolute accuracy, I believe, was the point of the original JPG.
True, this is clearly based on a Brockmann-like grid. Though Brockmann emphasized the importance of headers set off and differentiated from the body text.