This is what happened to online journalism [pic]

Take matters into your own hands: http://lab.arc90.com/experiments/readability/

Instapaper is good for mitigating the viewport creep too

... which is why adblock browser features are much more popular than they used to be. They are possibly digging their own graves...

Needs a third frame: projected to a few years from now. Probably one tweet-sized headline on a page full of ads and rants. :(