Hacker News Reader

To be sure, even in Armin's revised timeline, the earliest script Coca-Cola logo is very similar to today's version, where the Pepsi logo went through many drastic changes. This, rather than absolute accuracy, I believe, was the point of the original JPG.

View on HN

He's pretty clear in his post that the "gist" of the image was valid, which makes it all the more unfortunate that it had to resort to dishonesty.

And Pepsi is sure to have at least another drastic change in the future since I don't know a single person that doesn't think the current logo is terrible.

To me, it's not even the logo that's the problem with their current branding (as represented on actual bottles/boxes of product); it's the fact that, given the solid, sparse colors and the lack of copyright emblems or extra PR-shpeel on the label, they look like a no-name brand, a cheap knock-off of themselves made by a company that's not allowed to be them.

It just doesn't look like anything.

The first time I saw the logo was at O'Hare aiport. I thought it was an ad for Korean Air.

Reply on news.ycombinator.com