543 karma · joined October 26, 2020
A couple years ago I had my first “truffle” experience with some truffle cheese and was like cutting back into that propane tank. Not the same in scale, but certainly in type. Tremendously similar smells. Since then I’ve been sad and thought I just managed to ruin truffles for myself. This article has given me hope.
Also, a bit of advice, finding conspiracy everywhere, weakens your arguments for potentially true conspiracy theories. It could be that your thoughts presented in this comment are completely accurate. However, then accusing the staff of HackerNews of sabotaging and covering up this small, barely-news story makes you look like you see boogeymen everywhere. It removes credence from your more important thoughts.
I don't know if I have ADHD or just poisoned my boredom tolerance with years of passive stimulation, but this book genuinely changed my life, my ability to focus, and my mental frameworks around work ethic, focus, time management, and productivity.
Burger King: https://jkrglobal.com/case-studies/burger-king/ Simple, but fun. Retro, instead of over modern. Better than the logo is all the supporting fonts and imagery. Super aesthetic.
InstaCart: https://www.wolffolins.com/case-study/instacart Pretty recent, tech company, not a beloved brand at the time of rebrand, but wow it's a great rebrand. Way more character, way more fun.
Leibniz: https://auge-design.com/work/leibniz-design-relaunch/ Subtle changes, embraces the character, modernizes the packaging, makes a consistent design system. Maybe not what you're looking for, but still a cool example of new design done well and embraced.
New York State Parks: https://id29.com/our-work/new-york-state-parks Clean and happy.
CNET: https://www.wearecollins.com/work/cnet/ Big name, awesome rebrand. Tons of character, no one misses the old logo or vibe.
Midi: https://www.pentagram.com/work/midi/story Really interesting supporting logos and graphics. Maybe a little too heavily minimalist, but man that's a cool idea to have a dynamic icon for your logo!
Mojang: https://www.boldscandinavia.com/work/mojang-studios/ Tons of fun, reflective of blocks and pixels.
DK: https://www.pentagram.com/work/dk Good example of modernization without losing character.
These are some bigger names, but honestly the really interesting stuff is inside smaller companies who don't have to worry so much about legacy. There's some beautiful, character filled work out there.
But it's not worth a crusade over. I find it interesting how emotionally attached people (myself included) are to brands, sometimes. A bad rebrand (or even a clever, but sufficiently different rebrand) can feel a bit like cutting down a big old tree in your yard. Why are you getting rid of something so old and beautiful? There are some good reasons, but it still hurts.
People ultimately need to be able to have choice. Their OS in their environment on their tech stack. I’m not sure how that happens, but open source operating system on an open source game engine seems like the right start.
Now we just need an open source headset…
If you have helpful data, please share. I was just skimming as you kindly pointed out and would love some concrete numbers other than holistic senses of the goodwill of houseplants, $150 houseplants or others.
Actually, the only other study I’ve seen says that houseplants are of zero benefit in regards to VOC purification, but I doubt a startup would invest this much into fraud.
Something I’ve been thinking about is tooling, though. Like if I had a browser and file storage in an environment with infinitely scalable windows/resolution I could do a lot of my work.
It’s hard to wrap my head around. Like an OS running in an OS. The answer can’t be just a horrific amount of manual labor porting a bunch of open source utilities over to some new VR based OS, right? I need to be able to connect my headset to my computer and use my existing tools in a VR environment. It’s almost like emulation. Unless Microsoft and Apple make VR compatible OS’s?
Step 1: Headset tech that doesn’t require horrific vendor lock-in (looking at you, metabook)
Step 2: Highly interactive, scalable browser (too many apps are Electron for it to be anything else)
I think with those two things I could migrate a lot of my work. Then you’d need to start fleshing it out. Creating your own little space, figuring out the tech to use your other tools in VR, creating VR focused Linux distro’s, self-hosting instances of your little corner of this new universe, giant statues of Neal Stephenson reciting passages from Snow Crash like scripture…
I've put time into learning a skillset that I genuinely think will be unnecessary in the near future and the solution is to prepare for a skillset that has almost zero fiscal value in the short term. That's a tiring thought, haha.
I could totally be wrong, but that's a future that I think is highly likely and people who think they can't be replaced are kidding themselves. I need to learn lower level programming ASAP.
I suspect this is functioning as a shiny, attractive prototype to fund further research to develop a 300x or 3000x plant or something in that neighbourhood. No judgment from me for that, prototype funding a bigger plan is a cool business model. I'd just love to get some absolute data.
EDIT: Reading a little bit about the NASA plant study[0] that I saw in the comments below. It says that it determined that you'd need 10-1000 plants per square meter (I don't understand this measurement? Wouldn't it be cubic meter?) to get the equivalent of outdoor-indoor air exchange. That's a really wide range, but does this mean you'd need 0.33...-33.33... of these neoplants to have the same impact? That's a lot of plants, but another 10x or 100x and you're actually getting somewhere in the range of reasonable. Counterpoint, I don't know what I'm talking about.
I don't think the experience is immersive enough or high enough resolution yet, but it will progress. When we reach the point where the limitations on legibility are the same as those limitations outside of VR then I'm sold. A perfect work environment with all the screen real estate I need, perfectly adaptable, hideable, summonable, etc? All while in whichever environment I can create/purchase? How is that not appealing?
I have friends that live on the other side of the world. Being able to each throw on a headset and work in the same environment with our ideal setups whenever we want to is tremendously exciting to me.
The biggest issue I have and the #1 reason that people aren't getting excited about this is Meta. It's the dystopian, regulated, centralized nightmare of a curated and supervised gateway to the workplace. It's the lack of freedom to own your own space, work, and visage. If I can't host my own place in the "metaverse" or craft my own representation or secure my own data, then I can't see myself entrusting a good percentage of my life to it.
Rambling thoughts, probably reading too much Neal Stephenson.
Very interesting comment, nonetheless.
The company I work for maintains and has built some custom ERP solutions. While we've never dealt with SAP directly, almost universally the mindset of the IT departments at these businesses is that they are the last defence against the dark forces of SAP.
ERP migration is a terrifying thing and they seem to fall into the same pattern every time. Company has their way (workflows, processes, strategies, philosophies) of doing things. New ERP consultant promises the tool will adapt. Company spends $50M with consultant and product trying to make the tool adapt. Pain loop of "Well, it can't really do X like we said, but we can make it do Y which is close!". Company either a) bends to the opinionated process of New ERP, b) cuts their losses and runs, c) spends years and millions more trying to fight the opinionated process and then cuts their losses and runs, and/or d) goes bankrupt.
It seems to me that the only way to do this right is to spend as much time as it takes nailing down your processes and workflows, being honest with your company about what you need to change, what you want to change, and what can functionally change. Then use the broadest technology possible and create a custom solution. I feel like there's room for a broad business logic framework/library.