Especially because the average homeowner can’t afford 10-1000 plants per square foot of flooring.

If you have helpful data, please share. I was just skimming as you kindly pointed out and would love some concrete numbers other than holistic senses of the goodwill of houseplants, $150 houseplants or others.

Actually, the only other study I’ve seen says that houseplants are of zero benefit in regards to VOC purification, but I doubt a startup would invest this much into fraud.