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599 karma · joined November 3, 2016
To wit: "A little-known data company, now embedded within Cruz’s campaign and indirectly financed by his primary billionaire benefactor, paid researchers at Cambridge University to gather detailed psychological profiles about the US electorate using a massive pool of mainly unwitting US Facebook users built with an online survey."
[1] https://www.gizmodo.com.au/2017/08/exclusive-heres-the-full-...
Also, relevant xkcd: https://xkcd.com/1367/