I find when you talk about digital privacy here you get one of two responses, "why do you care?" or "why does it matter if you have nothing to hide?". Perhaps the only exception to this is if it's related Google or Facebook tracking cookies, or perhaps if it's related to something someone shared publicly on Facebook and it turned out to in fact be public. "How dare Facebook sell information [I willing provided them with] to other companies for profit!".
Apart from niche online communities no one gives a damn about privacy here. These stories don't get reported on by the BBC or any mainstream media outlet in the UK. The only people who care are those not from the UK (like people on HN) or the odd privacy centric community / organisation within the UK.
None of our major political parties give a damn about privacy, and both labour and tories dislike privacy for different reasons. It really is hopeless. It's nice to vent about it on here with people who care every once in a while though.