280 karma · joined March 31, 2007
I work with MDs and PhDs on a daily basis, analyzing their technologies for their start up companies. By far, I am much more willing to put in extra hours for friendly people than those that cram down my throat how much better they are than me.
Many times people think that they can transfer great success from one domain into other domain. Michael Jordan and his short baseball stint is the first thing that comes to mind.
Even contextual ads are a pretty recent phenomenon that are still evolving. Web 2.0 has mainly been fueled by the evolution of advertising from general, non-targeted ads to more targeted advertising (behavioral advertising, search advertising via Overture, contextual advertising via AdSense). Web 2.0 sites can make good money if they have targeted content and a good amount of pageviews.
Now we have these large, sticky social networking sites that do not have targeted content, but very high social value and are tightly integrated with people's lives. The models for monetizing targeted content just don't work for sites like Facebook. There needs to be a new shift in advertising that has not yet come about. I'm not talking about gimmicks like virtual products and gifts, but something inherently even more valuable. Marketing that actually alerts people to things/services they _want_ to know about. We're still a long way from that, but the value available from these sites allow us to take a large leap towards this goal.
For now, worry about the real issue: "What is a problem that I can relate to and solve for Facebook users?"
For your specific application, social networking for climbers, is there really that much of an interest? Is this something that climbers want? Will you be able to compete with Facebook?
If you're in the Boston area, I may help organize a monthly devHouse event, depending on the level of interest. http://news.ycombinator.com/item?id=30824
The idea is like a 10am-9pm hackathon, where you meet up, do a 1 day project, present finished projects. I think this is a good way to meet like minded people, and improve your hacking skills.
I'm trying to get a sense of how much interest there might be from news.YC'ers for something like this. Any suggestions, comments, ideas on how to set up would be greatly appreciated. If you might be interested in coming, or helping to organize such an event, let me know.
"hI KATHY i am sending u the assignmnet again," one student wrote to her recently. "i had sent you the assignment earlier but i didnt get a respond. If u get this assgnment could u please respond . thanking u for ur cooperation."
__Most of her students are midcareer professionals in high-tech industries,__ Ms. Keenan said.
Advertising is most definitely the holy grail for social networking sites. Just because no one has done it yet doesn't mean it can't be done.
A blog is nice, because in an interview process, I only really get to know you for like 1 hour tops. In a blog, I can better understand your values, your interests, and what you've done.
Resumes have their place, if you have hundreds of potential candidates to go through. If you are a good candidate, you should have pages and pages worth of experiences, and it's now a matter of picking the experiences relevant to the task.
What kind of experience are you looking to get out of it? What skills you got, and where are you located?
Google's massive revenues are due to innovations with online advertising, not with providing good web services. And this will most likely not change.
Purchasing AdWords and optimizing it is a science in and of itself. goodkeywords.com provides a useful tool for researching different potential key words. Then you can use G's sandbox or the Overture key word pricing to project ROI. You want to shoot for at least a 1% conversion rate on the AdWords advertising.
I have been out of this area for a couple months, but send me an e-mail if you have other general questions. Maybe I can help out.
Run. Run far away from this guy.
Now for the rational explanation: What is he offering besides money? It's nice that he is willing to give you money, but does he have any contacts or experience or skills that might put you in a better position? Doing something just because you are cash strapped is a horrible idea.
There was a good convo here a while back for lawyers with software start up experience: http://news.ycombinator.com/comments?id=16419 pg uses WSPR in SF and Goodwin Procter in MA.
I spoke to one of the cofounders last week, and they were listed in BusinessWeek as one of the 'Top 25 Entrepreneurs' to look out for. Mass customization is definitely a space where the technology is there, but no one seems to have really implemented it successfully outside of jewelry.
That's why I much prefer news.YC and reddit format to NYT; less annoyances.
A problem with these web start ups is that they often don't have substantial income, and often do not have comparable sales. Two years ago, who honestly thought that $500mm for MySpace turned out to be a bargain?
in this respect, our public officials really are representing us. "About 43% of American families spend more than they earn each year." http://moneycentral.msn.com/content/SavingandDebt/P70581.asp
Here are the ways you can compete in serving ads: -Good advertiser campaign management and bidding tools.
-Good publisher management and reporting tools.
-Great contextual ad matching technology.
-Transparency.
-High paying advertisers.
-A way to stop click fraud.
-Get top publishers
-Further develop their "hybrid" text ads. meaning having relevant images packaged with text ads.
read/write/web had something similar to this idea, about an open source ad serving solution. if 62% of their advertising revenue is coming from 3rd party advertisers, and they're really taking 40-60% of revenues, i see great potential for someone (microsoft, yahoo, start up with a lot of press) to take over.
one quick idea is to state the portion you are taking, much like how e-bay lists how much they are taking from listings. and give publishers statistics on the types of ads served, and click through rates. you could really empower content creators this way.
i would be really interested in this type of project. the first thing i think would be to develop a contextual ad server, and eliminates click fraud. any other takers?