Advertising is most definitely the holy grail for social networking sites. Just because no one has done it yet doesn't mean it can't be done.
Advertising is most definitely the holy grail for social networking sites. Just because no one has done it yet doesn't mean it can't be done.
Networks:Advertising :: Social Networks: Social Advertising?
If not social advertising, then what? What would social advertising look like (and I dont think 'viral advertising' is the complete answer) Perhaps this will be a fruitful thought prompt.
These sites are potentially a goldmine because of the contextual information available, but for the sake of advertisers, popularity/age/sex are probably all that really matter -- I guess you could throw in location, too -- so it could be effectively automated.
I like this idea. It seems cynical enough to work.
You're popular, you have lots of 'friends' ... you're a star! Go sell some Doritos!