A few years ago, Nintendo made a wonderful game called Super Mario Run. It was simple - Mario automatically runs and you tap to jump - but surprisingly deep. The timing of the jumps and the height of jump was paramount, and there was a ton of replayability in trying to get out-of-reach coins and finding shortcuts. It also captured the aesthetic of the Mario World games with modern graphics. I was VERY skeptical of a mobile Mario game, but was won over by the quality of game design and the clear level of polish.
Nintendo charged $9.99 for this game. The response was absolute evisceration in the ratings. Mobile game players EXPECTED a F2P experience that would waste their time with energy charge ups, loot boxes, etc. and were upset when Nintendo didn't do that.
In response, Nintendo switched to this type of experience for their next release, Fire Emblem, which performed much better.
The Wikipedia article for Super Mario Run explains in detail.
https://en.wikipedia.org/wiki/Super_Mario_Run#Commercial
A select quote - '[Nintendo President] Kimishima said that "we honestly prefer the Super Mario Run model", though in a June 2017 investor question-and-answer session, he said "in the future we will consider not only a single set price, but other methods that incorporate a wider variety of elements that allow as many consumers as possible to play"'