887 karma · joined November 5, 2008
Or to use a more relevant example 37signals, their humble beginnings was a design studio which then had a string of unsuccessful products such as the usability report before finally hitting it big with BaseCamp.
Lots of retail based businesses are highly scalable through a franchise model. If they can nail down the playbook - they can license that and repeat with new locations.
Same with a website. I always want to know where the navigation is, how to login, where the call to action is - the basics. The value isn't the website "design" - it's either the product or the content.
However you can own a GoPro but if you aren't athletic or an outdoors type of person, it's much less useful and that much harder to connect with the brand.
RedBull has wider consumer appeal in that sense and less friction.
I'm not sure if you saw this, but you can search, filter by topics / authors so you don't have to search too much. However presenting that in the main UI is something I hadn't considered.
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I'm a huge Instagram user (I created Pinstagram) and I would see a lot of people posting quotes. Quotes is also another passion of mine. I love inspiring quotes and I see a lot of people sharing them so the idea of mashing 2 of my favorite passions - photos (instagram) and quotes seemed really natural.
Future plans include mostly refining the product - adding more quotes, improving the UX, providing more themes (as in app purchase as well as free).
Challenges include: marketing in the app store social media marketing getting users / downloads making sure I build something people want
As to the person who asked what does this solve? What did Instagram solve? What does Twitter solve or Lolcats or Angry Birds or Reddit? Sometimes providing reprieve from a day or entertainment/inspiration is enough.
On many occasions I've asked people if they wanted x or would it be cool if it did x and lukewarm would be the best description of their reaction. But seeing the live or real version of that x gave a totally different reaction.
However if you are trying to do a B2C people have wildly different expectations. They've seen better online products. Consumer internet products these days set a pretty high bar in design and user experience and if you don't have that, it will be difficult to get them to use your product.