RedBull being a drink is much more approachable to everyone. Anyone can aspire to Redbull simply by buying the drink and consuming it in the same way people can aspire to the NorthFace brand by going in an buying and wearing it.

However you can own a GoPro but if you aren't athletic or an outdoors type of person, it's much less useful and that much harder to connect with the brand.

RedBull has wider consumer appeal in that sense and less friction.