Thanks - this is definitely a side project. All of my projects start out as side projects. I'm not as fortunate as some to get funding for ideas.
I'm a huge Instagram user (I created Pinstagram) and I would see a lot of people posting quotes. Quotes is also another passion of mine. I love inspiring quotes and I see a lot of people sharing them so the idea of mashing 2 of my favorite passions - photos (instagram) and quotes seemed really natural.
Future plans include mostly refining the product - adding more quotes, improving the UX, providing more themes (as in app purchase as well as free).
Challenges include: marketing in the app store social media marketing getting users / downloads making sure I build something people want