78 karma · joined June 9, 2012
e-mail: wusatiuk (.at.) gmail (.) com Skype: thomas.wusatiuk
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Think about which questions a skeptical client could have and try to answer them.
e.g. what if my something is washed-out? satisfaction guarantee?
some further thoughts: the cookie should be a surprise, and nothing which is getting usual... with such small things you can surprise your customer again and again.
when it comes to your landing page:
- please make the button clickable.
- make the "try now"+ zip code entry above the fold + video smaller
- add a price table which looks more professional
- add a discount / free trial to the first order
- add the notify me directly after zip input, if service not available. if you get featured somewhere in a huge magazine, you will use thousands of potential leads here.
I am hove no problem with subscription fees. I have a problem within companies who try to push they clients into subscription through some kind of free trials which then get automatically converted into yearly contract.
it depends on the country of buyer / seller, the amount we are talking about and so on... there are several ways of buying something securely.
or simply enhance the mentioned method my HTML5 / CSS3 support (e.g. through http://modernizr.com/) and you will get even much better results as shown in this study (https://panopticlick.eff.org/browser-uniqueness.pdf).
It´s funny that web.de is also on board. If you have a look at the business model of web.de, they are always trying to get they users automatically locked into an overpriced subscription model after the free trial period ends.
@junto it took me some minutes to understand the article, thanks for this awesome piece of content.
additionally, you could have a look at some conversion rate bascis (I cannot find a call to action button above the fold,...) or SaaS marketing tips on how to push your product out.
In my opinion, people only need the right attitude and they need to be willing to learn something. all the rest can be teached / learned.
Think about online marketing practices like SEO. There is no university which is really teaching you how search engines work and you can influence them. You can only read as much as you can and learn on your own experiences.
And even if you have a degree and call yourself a software engineer, it does not imply that you are a one, does it?
Don´t know how you feel, but I got thousands of ideas in mind, which don´t have to be solved via Qt4 WebKit anymore.
One great function is that you can then eliminate the errors / spam pages on your website and re-submit for a review by Google´s Webspam Team.