59 karma · joined April 5, 2020
I think the original introduction of the button was due to accessiblity. my understanding is that on newer planes they are trying to move towards a similar system for the same reasons.
Often the thing you are replacing is 'fill in this pdf and email to this inbox', so it allows people to improve things for external users without changing their workflow.
As others have said, I think there are fairly clear mental models for exchanging money: charity or jobs. At the moment, what you seem to be describing is a jobs model, but with added complications such as a campaign and a set end date?. Its not clear me what value I get as a person paying things as a result of these added steps, so why would I use this over another market place?
It also fits in with their style guide, which talks about writing in a conversational style, https://www.gov.uk/guidance/content-design/writing-for-gov-u...