76 karma · joined October 10, 2014
I've seen Mark's vision for Oculus described as the next step in connecting all of the people on the planet in a few pieces now. What interests me about this position is that it implies:
1) gaming and entertainment braodly are not the end game. Instead, the social interactions.
2) VR hardware will see broader consumer penetration in the population not yet reached by facebook than mobile phones
Not sure what I think yet.
https://books.google.com/ngrams/graph?content=mobile&year_st...
After the context is set, the most important page appears to be 44. It suggests that the next blessing[1] of unicorns will tackle enormous markets by building products around mobile. Didn't this shift already happen? I couldn't think of many major industries that don't already have mobile-first contenders.
Maybe I'm missing the point of the "tech is outgrowing tech' sentiment?
[1] http://www.answers.com/Q/What_is_a_group_of_unicorns_called
Gap between (a) and (b) represents a ~$25B+ opportunity (slide 16).
Last few years, mobile ads have been propped up by VC funded companies buying installs. This means the opportunity is primarily for brands.
Why do you think it has been so slow? There seem to be enough mobile platforms to advertise on. Are the ad units too expensive for brand awareness campaigns? Or maybe that's wrong and inventory is limited and the platforms aren't charging enough? Maybe large companies are just slow?
I guess I'm trying to understand what shape this opportunity takes. Is it for new platforms to emerge? Existing platforms to sign more customers or charge more for their ad units? Novel ad exchanges to make it easier for companies to advertise on mobile?
- Facebook makes money on desktop ads and mobile ads - They are making less money on desktop - They are making more money on mobile - They may be seeing trends before anybody else that mobile is where they will make money - So they might value engaging mobile apps more than competitors
Thus, as Snapchat, you realize that FB is willing to pay a lot of $$, but also that what you have (the active users on mobile) is valuable and will continue to grow in value. It's interesting because it sheds light on what went into Snapchat's decision to reject the acquisition.
$500 is a tough sell though if you can get roughly the same thing with a sous vide for <$200.
I've been a (relatively serious) gamer since I was a kid. My parents always thought it was a waste of time. But I think I learned more about dedication and growth playing WC3 than I did playing sports. I definitely would not feel that way had I played GoW instead.
> Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything—all external expectations, all pride, all fear of embarrassment or failure—these things just fall away in the face of death, leaving what is truly important
The Dalai Lama too:
> Half of our lives we spend asleep. The first ten years we are merely children, and after twenty we begin to grow old. Meanwhile, our time is taken up with suffering, anxiety, fighting, sickness, and so forth, all of which limit our ability to practice