ArsTechnica has always been a leader in sponsored articles. You can pretty much tell what any new product article will say, based on the company behind it. Most of their authors have a pervasive pro-Apple bias, with the notable exception of their resident Microsoft fanboy, Peter Bright.
Yeah, "powerhouse" kinda gave it away.
On that note, when I went to the page, I thought I was on Lexus's site, because of the huge ad at the top of the page.