346 karma · joined April 22, 2007
The first has two photographs, one of an iPad running nothing in particular, and another of some people futzing around with iPads in a coffee shop. Do you sell iPads?
Also on the first page are a number of features of your product, but none of those tell me what the product is. Take the first phrase: mobile point of sale. Last I checked, "point of sale" was the way in which retail people refer to a cash register. So I when I see "mobile point of sale," I think "portable cash register." I have seen those in restaurants in Europe. The portable cash register is ready when I am -- I sure hope so.
Since I am going to "drive product sales with pictures and descriptions." But this is a cash register, no? Aren't those typically used in places where you can see the very product with your own eyes?
But then comes the confusion. Take orders from anywhere? Why would I want to take orders from, say, France while I have the cash register frob in my hands and I am talking to a customer? Ah wait, maybe you mean that I can take orders anywhere (as opposed to from anywhere) because, after all, I can be anywhere (modulo the cost of plane tickets and such) and carry your widget!
Then, I think some more, and I piece it together. Logically, what you are selling must be a device for traveling sales reps. Wherever the sales rep is is the point of sale, and thus the device is a point of sale device. And the sales rep carries a... catalog! An electronic catalog! I see.
So you're not selling a portable cash register at all.
The second screen, which shows up when I click the demo button, tells me that I can indeed view the demo, if I click another button.
And then comes the demo, which should have been first. Except when I try to do the demo, all I get is a countdown timer.
(I know the above sounds a little acerbic. I don't mean your idea is bad. It may very well be great. I am just trying to be up front about how you should not squander the eyeballs you attract to your site.)
Not that there isn't a case for sometimes just ignoring the fancy details of the law and going with "do first, ask permission later."
But I thought maybe you should know.
BTW, I haven't seen a Kindle yet. Somebody I know has one, but he doesn't live in the area and I'm unlikely to meet him for quite a while. Are they any more pleasant to read from than a computer screen?
We couldn't figure out how to fix this, so we asked the instructor, who replied to us in a heavy German accent: "aha, you see, vi ees an edeetor, and weez everyzing eet does eet say beeeep."
Actually, he was speaking Dutch with a German accent, not English, but you get the idea.
If A sells to B sells to C sells to A, then they have just created three trade deficits. This is why "the trade deficit with China" is an utterly meaningless concept. Maybe China sells things to the US, which sells things to Mexico, which sells things to China, or any other transitive combination, and voila, a trade deficit.
The only trade deficit that is somewhat meaningful is the trade deficit of a country with the rest of the world, all of it. Now even that trade deficit needs to be taken with a grain of salt. If the US has a trade deficit with the rest of the world, you have to wonder for a minute why on earth the citizens of all those other countries would be so happy to send goods America-bound and not to receive equal value in return. Whence their charity? How come the free lunch?
When a good economist smells a free lunch, s/he smells murky accounting. And indeed, there's murky accounting in the trade deficit. Oftentimes, services are not included. Even if they are, then investment isn't. It just so happens that the US is a good place to invest, relative to other countries, because it has a very well developed economic and financial system that can take advantage of capital well and bring high returns in capital-intensive industries. China, on the other hand, lacks the institutions required to make capital-intensive industries quite as lucrative, but it has cheap labor. Thus both countries specialize, but the Chinese investments flowing into the US bought with the money that Americans paid the Chinese to buy their goods--those investments simply do not count.
Hey! A deficit!
Is it a big deal?
Mwah... no.
The fact that MapReduce is a step back, in a sense, is true. But it's a step back from a dead-end alleyway, a step away from a particular very complex and bloated programming model--to wit the SQL-based RDMS--that is good as far as it goes, but requires so much effort to implement that it is unlikely to be a great model to use as the basis for innovative implementations.
If you're going to do crazy shit of the sort that google does, massively distributed computations on very high volumes of data, then in order to do it well you have to keep it simple. Such is life. There are plenty of RDMSes that can do the full whammy of RDMS features, but try to take, say, one that does not allow for replication and then implement replication. See you next decade.
Sometimes taking a step back can help put things into perspective, is all I'm saying.
I attended Lightweight Languages once and it was awesome. Informal, a large variety of smart people, but each smart in their own way, that had a lot to genuinely learn from each other.
Sadly, conferences, even comparatively small and informal once, take some effort and some money to put together, and frankly it's not going to be me who is capable of coming up with either.
Take Google, as a prototypical high-tech firm, and Getronics, as a prototypical business automation consultancy of the kind that tends to put hackers to sleep but that is quite profitable nonetheless.
Google tries to do things that are sufficiently technologically ahead that it will take competitors years to catch up. They'll work on problems before anybody realized they had them, and do things that might seem ridiculously speculative from the perspective of a Getronics executive, like statistical machine translation. Their hiring and and training seems to focus largely on finding, retaining, and developing intelligent generalists, and specialists in esoteric fields where there is no such thing as certification programs.
Getronics, on the other hand, deals with big business clients who are often satisfied with rather run-off-the-mill technology, as long as it's delivered predictably and uniformly. (Of course, that's harder than it sounds.) A typical big job for Getronics might be to help some organization upgrade from a mainframe with terminals to a SQL server with PCs, without interrupting operations. There's nothing particularly innovative about it (it's been done thousands of times before), and it will likely be tolerated if the resulting solution is a little clumsy, but it had better not go wrong.
Getronics has a long and detailed internal training program, and they like people with very specific experience. They have people who are specialists in, say, office printing systems, and who know all the little quirks you'll run into when you move from Novell print servers to Microsoft print servers. If you work there for a number of years, you progress through a system of internal certifications and ranks that begins to approach those of a military organization.
For Google to behave like Getronics or vice versa would probably be silly. If I held shares in these companies, I'd probably want them both to continue hiring and training much the way they do now, even though they're worlds apart in the ways they do it.
I don't really have much to add to that statement, except that I appreciate the man's honesty.
As for the working class art fags (I dislike the term, by the way, but that's another can o' worms altogether): I'm not saying art is the way to riches, but rather just applying the cultural, rather than income-based, idea of class that is, it would seem to me, implicit in the words "all of my anti-capitalist college friends who work in cafes and read Engels are not working class just because they make $14K a year and have no benefits."
Looking at it some more, I am still convinced that there is some truth to it, but there really is also a lot of very, uh, fluid logic going on.
Identifying those who can "play into the dominant high school popularity paradigm" with those who are expected to go to college, and later calling them "hegemonic", is simplistic. An enumeration like 'Latino/Hispanic teens, immigrant teens, "burnouts," "alternative kids," "art fags," punks, emos, goths, gangstas, queer kids' lumps together categories that are closely related to social class (Hispanic), categories that have nothing to do with it (queer), and even some categories that may be associated with higher social strata (when did you last meet a working class art fag?)
Does it really? What if you load the data onto some physical medium and physically move it from wherever it's backed up into the failed data center? The latency of vans with disks or tapes may be high, but the throughput can still way exceed that of networks.
I think that Mr Evans is underestimating the human appetite for gossip. The reason people like facebook so much is not because of its novelty; if that were the case, with the average net user's attention span, the novelty would have worn out by now. The real reason is that seemingly trivial information about people you actually know is exciting to members of a species evolved to live in groups and use gossip as a means of establishing, assessing and maintaining relationships.
Also, I cannot resist the urge to play grammar police. Phenomenon.
That said, there are some conventions in recently fashionable web applications that seem to be nothing but fashion. That's less of a UI design thing, and more of a marketing thing. Presumably, there is some sweet spot between total conformism and utter disregard for the contemporary norm that strikes the balance between attention-grabbing and comfort-instilling. Personally, I would say: when in doubt, keep it simple. (That's my personal taste speaking, not any kind of business experience.)
Also, you may want to set distances to metric for people in countries where that's the standard. It's not at all impossible to get some users in e.g. Northern European countries without translating into the local language, but the size of a mile is not something people around here tend to be familiar with.
Financial markets are what enables society to direct capital toward its most productive uses, and every time you find an arbitrage opportunity, you have just contributed a little to that goal; think of it as Gosplan, except that it actually works. This is perhaps easier to understand in the context of markets in physical goods. A merchant who notices that the difference in the price of widgets in towns A and B is smaller than the cost of transporting them, and starts doing so, is obviously realizing a net gain for society. Stocks and bonds aren't all that different from widgets.
Good laws make it possible for people to rely on contracts with complete strangers, rather than always having to laboriously build up bonds of trust, and they prevent people from imposing costs on third parties that never asked for them. While bad laws may be bad, good laws exist too, and lawyers do occasionally get involved in making them work.