vezirynn

Speaking from the perspective of the company posting the ads. Not trying to argue whether it is 'harmful' or not

From my experience (engineer at ad retargeting company) the models used for retargeting are very advanced/optimized. They're shown repeatedly because the data suggests that it IS the optimal policy despite the reaction people have to it.

Evidently it's working on SOME front or they'd be putting more profitable ads in.

Still brings up the question of whether the extra revenue is worth annoying part of your user base - but from my experience I'll only ever see 1-2 ads even if I scroll for 5-10 minutes.