The initial goal of this war was to change Ukraininan government to a more friendly one. I have no idea what the current goal is, but it's very clear it's not killing people. Propaganda is trying very hard to deny any killings of civilians that do happen, if the goal was genocide they would try to portray Ukrainians as less than humans, the way some Germans considered jews to be vermin during Hitler.
Russians identify deeply with Ukraine, many have relatives and roots there (myself included). For this reason propaganda is trying to say that they are not fighting Ukraine, but NATO mercenaries. Again, this is horrible but does not sound like genocide.