258 karma · joined June 19, 2018
It depends on who you're selling to; it seems like you might be doing more enterprise/b2b sales?
Starting in the early aughts I transitioned from being solely technical to having been a key stakeholder (either as a Solution Consultant equivalent, Account Manager, Product Manager) in selling millions in professional services and saas offerings in enterprise b2b sales. I've also created products that lead to and millions in direct to consumer sales. (I get that this isn't a LOT compared to some folks, but I've been exposed to the problem space for a while.)
If I had to start all over again, I would start with the Value Selling Framework. While I've mostly aligned to this any time I've sold things they get a few key things right that make it so much simpler to sell once you understand how you provide value to your customer. It also addresses identifying key stakeholders and ensuring you're talking to the right people.
If you're selling direct to consumers with no conversations to allow for problem/needs discovery, you can still use this. You'll know what you need to do to address the value your offering provides and common objections in your sales collateral.
Finally, if you are selling to businesses, it's important to understand your customers BUYING process. Certain level of expenses require different levels of signoff, so you can get more business sometimes just by lowering your prices a few dollars because it doesn't require a more arduous approval process. Certain features in your product may make the buying process take much longer. Understanding this at the outset can be key to sales success.
Good luck!
As a shopify store operator, I'm super frustrated at a few things that we can't edit. This looks like it's not editable, but BETTER from a conversion standpoint, which could be a significant impact to profits.
Maybe not, depends on the accretion of your content.
If you're not, it's worth it's weight in gold when evaluating markets and looking at how do build your business model.
That's the real kicker in this whole thing.
My personal experience if moving to zero drop shoes was positive but took about a year before my ankles felt OK.
Shopify is easier to build a brand on, but harder to make actual money on initially.
If Shopify turned us off tomorrow (they can), we’d be able to continue. If Amazon did, it’s game over on that platform.
Not afraid of hard work either.