466 karma · joined March 6, 2008
That on top of the exploitative nature of many (most?) Groupon users, where they buy a Groupon and never revisit the business after they use their discount.
Groupon is a great business, but some concerns about the quality of the leads arise. We need the Glengarry leads.
If you are just throwing up a generic banner ad network, it's probably close to $.10-.25 CPM. Then multiply by how many ad units displayed per page (networks usually don't allow any more than 2-3).
So: 100,000 * .00025 = $25; x3 = $75
Very rough estimates. With a site with such a particular niche, he can probably get a higher CPM. I also count 7 ads on the home page.
Many affiliates send users to landing pages or their own sites for their own tracking and data collecting purposes as well.
Time invested is not a measure of quality.
The truth of the matter is that many business owners don't make the right decision 100% of the time, especially when it comes to new marketing opportunities and trends. Every brand is different, and it's every brand's responsibility to represent itself how it wants to be seen. Blaming Groupon for lowering the value of your brand is projecting your failure to maintain that on a company who offers a great service.
Manual labor is rewarding. It may not scale, but my guess is you'll feel a lot better internally when you finish building that shed than when you create a feature for your web app. He is celebrating our capacity to more or less 'suck it up' in order to get a task accomplished, and the sort of character that builds in oneself.
How does this translate to something you may be working on? There are tasks with running a business that you may not particularly enjoy, but it's your job to just get it done.
Respect hose who do the work that you don't want to. Embrace then, because they have a bigger impact in your life than you seen to acknowledge.
This article had good intentions, but guest blogging on John Chow's website is doing him a disservice.