I'm tempted to say that the author is not suggesting that there is a proactive push on his company's part to take advantage of this disparity. You could argue that they are by lowballing everyone, but some fraction of the people end up taking the job so it must not be a totally bad deal for those who take the job and fail to push the lowball offer higher
My question is, what do you feel is to be done about situations like this? In particular, at what level should society act to 'right' the situation?
Edit : by disparity, I mean the gender disparity : There is not a proactive effort to get women to accept lower salaries.