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ryanevans

32 karma · joined October 26, 2010

@ryanevans http://Tend.io
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ryanevans··on Why is it so hard to calculate ROI in Google Analytics?
Thank you kindly for for the detailed and thoughtful comment. We definitely need to do a lot better job explaining our USP. The biggest differentiator is that that you can start tracking conversions (and attribution) in 2 minutes in an intuitive way. We also allow you to tie individual customers to referrers, pages and specific ads.
ryanevans··on Why is it so hard to calculate ROI in Google Analytics?
Full disclosure: We have a competing product to GA.
ryanevans··on Why is it so hard to calculate ROI in Google Analytics?
I really appreciate the comment. If you think about ROI for each individual customer, it's really tough to calculate that in Google Analytics. Say you have a SaaS product and customer X sticks around for 2 months and customer Y spends sticks around for 2 years. Those are two very different returns and certainly not easy or obvious to track in GA.

As a consultant, I'm sure you know how much even very sophisticated people struggle with this. I'd guess less than 1% of Google Analytics users know there is a multi-channel funnel view, and even fewer can understand it.

That's fair...I should disclose that we have a competing product.

Thanks again for the comment.

ryanevans··on Why I Sold My Startup Instead Of Taking VC Money
Big congrats to Ross. It's very impressive to build a company to $1MM in a year. I wish we heard more stories like this. It's far more interesting to me than reading about Xero raising a bunch of money.