I really appreciate the comment. If you think about ROI for each individual customer, it's really tough to calculate that in Google Analytics. Say you have a SaaS product and customer X sticks around for 2 months and customer Y spends sticks around for 2 years. Those are two very different returns and certainly not easy or obvious to track in GA.

As a consultant, I'm sure you know how much even very sophisticated people struggle with this. I'd guess less than 1% of Google Analytics users know there is a multi-channel funnel view, and even fewer can understand it.

That's fair...I should disclose that we have a competing product.

Thanks again for the comment.