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qeorge

4,895 karma · joined March 17, 2009

1 of 2 founders of Illuminati Karate, a software company in Raleigh, NC. (http://illuminatikarate.com)

Our Startups:

Gold Plugins - Premium WordPress plugins - www.goldplugins.com

Hello Testimoinals - Collect Testimonials Automatically - www.hellotestimonials.com

Email: george@illuminatikarate.com. Drop me a line - I'd love to hear from you.

Current topcolor: #339933

submissionscomments
qeorge··on Poll: Do you actually use the product you are working on?
Wow, this is a wonderful product! I've searched for something just like this.

On previous projects where geolocation/locali[s/z]ation was a high priority, we've had to rely on either a hodgepodge of VPN credentials or poking someone on Skype! This is 100x better. Great work!

qeorge··on Poll: Do you actually use the product you are working on?
Yes, we're building http://goldplugins.com to encapsulate some of the most common features we find ourselves building for custom WordPress websites into reusable plugins.

As a result, we use the plugins themselves quite often, including on the website itself. Its definitely a great motivator to fix bugs!

qeorge··on Uber rival accuses car service of dirty tactics
But the drivers might not. There is likely an exclusivity clause if you want to be an Uber driver.

If all the calls are going to Uber, the drivers will too. If Gett/others have no drivers, they won't be able to build a base of customers.

I believe this is what the OP was referring to with network effects.

qeorge··on Your best passive income? (2014)
Making $2-300/month off Android apps (AdMob). Despite best efforts, this is dominated by a soundboard app. Not what I expected, but we'll take it!

Internet yellow pages, www.ablocal.com, doing quite well. Can't disclose metrics, but it makes more than you probably would guess.

Domain sales - again can't disclose specifics, but in the $xx,xxx range this year from domains. Not a huge portfolio, but some good ones.

And we just launched Gold Plugins (last Friday), a membership club for our premium WordPress plugins. Hoping it will become a good vehicle, although we do pride ourselves on awesome support, so not that passive. Previously, we were selling these plugins separately, for about $1k/month. No stats on the membership system yet.

Gold Plugins: http://goldplugins.com/

I have some others, but nothing that's making enough money to be interesting! I'll add more if I think of them; we have a bunch of random properties.

qeorge··on How I Made $6,000 in 7 Days with my Ebook
Can anyone comment on the conversion rate of PayPal vs Gumroad? Are customers more comfortable with PayPal vs inputting their card directly on Gumroad, or vice versa?
qeorge··on Ludum Dare #28 starts today
They're listed here: http://www.reddit.com/r/ludumdare/comments/1spdfp/ludum_dare...

Its a neat way to think about game themes; a useful list to have.

qeorge··on Red Hat Enterprise Linux 7 Beta
There has also been major effort assigned to getting containers working with OpenStack and Docker.

Relevant interview w/ Alexander Larsson: http://opensource.com/business/13/11/docker-fedora-red-hat-c...

qeorge··on Invisible Child: Dasani’s Homeless Life
That would be very useful, but the point I'm making is that any help at all would go tremendously far.

I think we have a tendency to want to use our Special Talents to help people, when that's not always the most effective thing to do. For example, I prefer building websites for non-profits any day of the week to running anti-virus, but that's often not nearly as helpful as just upgrading everyone's copy of Internet Explorer and removing all the toolbars (speaking from first hand experience here; I've done both). Also, if you only have a day or two to offer, you need to be realistic about what you can finish. No one benefits from work half-done, and everything needs maintenance.

So instead of waiting for the perfect storm of Your Skills meets The Perfect Charity, just go down to the office of a charity you care about and offer to help with IT stuff. Its not glamorous, and you might not self-identify as an IT person, but you'll be more able to help than you might realize.

qeorge··on Invisible Child: Dasani’s Homeless Life
I have done this, and it is very helpful. Give it a try before you dismiss it!

You seriously won't believe what you'll find. For example, new laptops purchased from a big box have so much crap starting up that they make the laptop run poorly. It might seem obvious to you what programs should be uninstalled and easy for you to do it, but that's not true for other people.

Just email them and say you'd like to setup a chair in their office X day(s), all day, and anyone with any computer problems should come see you and you'll do your best to help, no job too small. I think you'll find your offer well received and useful, but there's certainly no harm in testing it out.

As a computer person, you're in a unique position to help and you can have a big impact. Don't dismiss this idea so easily!

qeorge··on Invisible Child: Dasani’s Homeless Life
Find a local organization that helps the homeless, and offer yourself as free IT help for a full day (or three).

You may not be an IT guy, but you are computer savvy. You'll be invaluable for jobs like:

    - cleaning crapware off computers
    - removing spyware/viruses and installing antivirus
    - fixing email issues
    - networking printers
    - answering questions about Excel, Word, and so forth
By helping this way, you'll improve the productivity of the organization drastically, which will have a real impact you can feel good about. Best off, your contribution will act as a multiplier, lasting well beyond the initial time you'll put in.

--

If you're more able to giving money than time, please visit and consider donating to http://greensborohousingcoalition.com - this is a non-profit in Greensboro, NC, which does amazing work both in preventing homelessness and making sure that safe housing is available for low-income families.

My stepmother is the director of this organization, and I can speak to her and the GHC staff's incredible hard work and dedication. They manage to run at only a 15% overhead, which is truly incredible. Your money will have an impact here.

qeorge··on How To Bid For Cost Per Click Campaigns
Yes - even with the same ads/ad group/keywords/landing pages, my experience has been that customers who click through from lower positions tend to be price shoppers, and are often less likely to become customers.

That said - my data is largely qualitative. My AdWords experience is primarily in selling local services online, and my customers tend to offer premium services (at higher prices) than their local competitors. All of this could be a factor.

"otherwise, there could be several explanations."

Absolutely, that's our own special kind of hell. :)

It could be that customers who see our ads in top spots recognize the brand from other channels, and so they aren't bothering with the other ads, whereas customers clicking on lower positions are meeting us for the first time. Or it could be that our landing pages speak to one type of customer (e.g., one who wants to hire the best, and is less concerned about price) but is leaving another type cold (e.g., those who want quality, but put a premium on value).

I'm just saying - don't forget to segment visitors based on their ad positions. :)

PS: thanks for the great discussion - its always wonderful to hear another perspective, and re-evaluate assumptions.

qeorge··on How To Bid For Cost Per Click Campaigns
I've not managed $5MM in ad spend, but its held true for many of the accounts that I have managed. At any rate, I'm only advocating for segmenting your visitors by CPC and looking at the results; I'm not saying that what's been true in my experience will be true in yours!

Regarding the article you shared: I assume Google is making that judgement based on AdWords' conversion tracking, which does not account for offline behavior, but rather tends to track actions like form submissions and calls. That's an incomplete picture for any business with a sales funnel that includes on an offline component (e.g., speaking to a salesperson on the phone, touring a college campus, or coming in for a test drive).

In my experience, customers who click on lower positioned ads might be as likely (or more likely) to fill out the contact form and ask for more info, but they are not as likely to convert into customers. YMMV.

qeorge··on How To Bid For Cost Per Click Campaigns
Don't forget to segment your visitors by their CPC bid!

You'd be surprised how differently a visitor who clicked through to your site from the first ad spot behaves compared to visitor who comes from the 7th or 8th ad spot. For one thing, people who are clicking the lower ads tend to be more price conscious!

So if you have e.g., $20 per day to spend, it might be better to buy 5 clicks at $4 each than 20 clicks at $1. You could very well convert half of the expensive clicks and none of the cheap ones!

qeorge··on Google breaks 2005 promise never to show banner ads on search results
It's arguable that queries like [southwest airlines] are even a search. The vast majority of instances are probably URL-illiterate users merely trying to get to Southwest Airlines' web site. (And Google must know rather precisely just how many.) For these users, search is really operating as a natural-language alternative to DNS so such a clickable banner will help them get there.

If Google would only show Southwest Airlines ads when I searched for [southwest airlines], I might agree. But they won't - they'll let Delta, Orbitz, or anyone else buy that spot (if Google's behavior with other flavors of AdWords is any guide).

Its an ad. No need to rationalize it away as actually being a good thing for the user. Its just a (huge) ad, which hopefully (for Google) won't damage the utility of their product enough to drive too many users away.

qeorge··on Bad Indian Programmers
Its a selection bias. Do the best programmers in any country accept low paying outsourced work with crazy demands? Of course not!

There are plenty of terrible developers available for cheap right here in the USA too.

You get what you pay for.

qeorge··on Ask HN: How much savings did you have before quitting your industry job?
About $20k, in a mutual fund. Didn't plan to spend it all but I did, quickly. I was working at a grocery store though, so little "risk". :)

As others have said - you need to learn to live cheaply. Savings dwindles amazingly fast when you have no income.

Personally, I dropped my cell phone & cable TV, and got rid of my car. It took about 3 years to get back to "normal" - would never have made it without slashing expenses.

qeorge··on Groupon sales rep threatens restaurant with negative Yelp reviews
That is correct. Do Not Call (the USA law) does not apply to businesses.

We found a great remedy: answer their calls with a soundboard. We like the Mr. Rogers soundboard [1]. Its fun, harmless, and they'll stop calling very quickly.

[1] http://www.ebaumsworld.com/soundboards/play/1866/ (warning, autoplays some sounds)

qeorge··on A/B Testing Ideas
Thank you! I'm really glad you found it useful. Good luck with your tests :)
qeorge··on Why You Don't A/B Test, and How You Can Start This August
If you're looking for things to A/B test, please check out my post:

https://news.ycombinator.com/item?id=6163397

It details 19 A/B test ideas that have worked for us in the past. I hope HN finds it useful!

qeorge··on Watsi (YC W13) raises $1.2M first-of-its-kind 'philanthropic seed round'
They may want to license their software later as a revenue stream, in furtherance of their mission.
qeorge··on Watsi (YC W13) raises $1.2M first-of-its-kind 'philanthropic seed round'
Anyone reading this has enough time and money to fund another person now:

https://watsi.org/fund-treatments

Do it.

qeorge··on The Data Behind Purchasing Behavior at UserVoice – Part 2
"Many companies are hesitant to offer a trial extension, but the cost of doing so in most cases seems absolutely trivial."

I totally agree with you that this is crazy. Not only is the cost trivial, but you've potentially spent a ton of money to get them using your app! Recovering this sale is unspeakably cheaper than acquiring a totally new customer.

The counterpoint could be that by asking for a trial extension, they've clearly signaled that they value the product. Perhaps with a nudge they will get out their credit cards.

But if the app is doing its job, they'll be more engaged at the end of 2 months, so it should be an easier sale and one month's revenue will come out in the wash. This seems to match UserVoice's experience, where conversions from this group were 2.5x higher.

qeorge··on How Watching 'Unbundled' ESPN and AMC Could Cost More Than Your Whole Cable Bill
Chris Dixon has a great post about this phenomenon:

http://cdixon.org/2012/07/08/how-bundling-benefits-sellers-a...

qeorge··on Show HN: Interactive “how to” guide and tutorial builder
The end product is great. Very clear and unambiguous tutorials. I think you've definitely hit on a pain point.

Making it easy/quick to create walkthroughs for any screen in my product would be very useful. Right now we are making one-off Javascript based tours, which work well but are time-consuming to produce and brittle.

Suggestion: as an alternative to the YouTube-style embed, perhaps there could be a small tab on the bottom of the screen (like a Live Chat or Feedback widget) that says "Help With This Screen". When clicked, it could reveal a ribbon with several tutorials for the current screen.

This would be helpful for complicated screens, which might have potentially several tutorials. For example, GoDaddy could make 10 interactive tutorials to go with the 1 screen DNS manager - one for changing an A record, one for nameservers, and so on - and have them all available on the DNS manager screen without taking up a lot of space.

Nice work!

qeorge··on Cloud server showdown: Amazon AWS EC2 vs. Linode vs. DigitalOcean
I've been able to make good utilization of Linode's multiple cores for our Sphinx server (http://sphinxsearch.com/)

In sphinx's config files, its super easy to split an index up into 4 parts, and then assign each partial index to one core.

Doing this, we find that all 4 cores are utilized nicely (>50%) almost all of the time. I feel like we're getting a really good value out of that machine.

AirBnB has a good writeup on this config: http://nerds.airbnb.com/how-we-improved-search-performance-b...

qeorge··on Product > Strategy > Business Model
Dropbox' strategy is becoming the permanent storage for all of our data. But its business model (charging by GBs) discourages the user from using Dropbox for all of their files. For many users, the business model necessarily limits their assimilation of the product.

Flickr wants to be the place where people discover and share amazing photos. But they charge their most engaged users extra money for storage, discouraging them from adding the very content which makes the product valuable to new users.

Metered billing is like a usage tax. Taxes discourage behaviors. Don't discourage your users from taking the very actions which make your product valuable.

Thoughtful post Fred, thank you.

qeorge··on How SEOMoz sent us a takedown notice.
Its intentional too. Rand specifically choose the name SEOMoz to benefit from the brand confusion.

From the horse's mouth (Mixergy interview):

"Andrew: What does SEOmoz mean?

Rand: When we started up, we were looking for a name that was short. That had the word SEO in there so that people would know what the blog was about. And, I was a big fan of the Mozilla Foundation, with DMoz and ChefMoz. What was the other ones that they were doing at the time? There was, like, MapMoz, there was a bunch of them at the time that were coming out. That were based around this open source, weird transparent.

[...]

So, that was SEOmoz, was taking SEO and combining it with the moz ethos. There you go."

Source: http://mixergy.com/seomoz-rand-fishkin-interview/

qeorge··on An eBook pricing model that resulted in $100,000 in sales
Very cool, didn't know that. I hadn't gotten around to reading Influence yet, but I'll probably do that this weekend.

Thanks!

qeorge··on Can I help you? Why retail customers always say No
I have the same goals as you (find the stuff I want, pay for it, and get out), but that's why I seek out the salespeople!

I feel that assistants aren't really there to help me; they're there to maximize profits for their employer.

Help me find these employees! I joke, but seriously - I usually get great recommendations from the staff, often brutally honest. I find people don't give flippant recommendations, as its a reflection of themselves.

qeorge··on Ask HN: and now what?
Hey bud, don't worry. You'll get through it.

Couple of things:

All ideas I have seems already made by someone else

This is a good thing! This is validation of the market! And there's something new about your idea, right?

Even better - competitors can acquire you!

You want competition. Be scared if there isn't competition.

Each time, I have no traction, negative feedback

No traction - this is the problem. The advice I like is "do things that don't scale" (pg I think?).

Example: blog and submit your posts to HN. Repeat until you get one onto the front page. Don't stop.

Re: negative feedback - you have feedback at all! Someone tried it out! You're ahead of the curve.

Negative feedback is also your customers telling you what to build. This is the good stuff! If the only thing that comes from your idea is advice on what to build next, that's a positive!

Finally, consider the Helsinki Bus Station theory:

http://www.guardian.co.uk/lifeandstyle/2013/feb/23/change-li...

In a nutshell - all routes start out the same. The first 3 or 5 years on an idea are about getting out of town. It gets interesting after that.

So pick a route, and stay on the fucking bus.

:)

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