14 karma · joined December 21, 2010
www.friendbuy.com
The first thing I did with my company was hire a lawyer. This is the first company I've personally started, but not my first startup. So my question above has to do with the experience level of the folks to whom you are preaching. To me, getting incorporated correctly, trademark searches, etc. was extremely important and well worth the money I paid.
One thing to keep in mind: CB worked because it was a communication tool for a very specific community (truckers). You may want to start out with a user niche to get initial traction.
Try tapping into a stream of consciousness (meaning, don't over think things) and write a list of words. Or, ask some relative who is not tech savvy to tell you the first words that come to their mind (my mom is good for this).
Lastly, in my second startup (circa 1999), we hired a naming consultant for big $$ and the one take away was: Brand names pretty much don't matter. Nike may have sounded dumb the first time people heard it, but folks remembered it AFTER they tried their shoes. Intel sounds like a spy organization. Microsoft sounds like something for scientists, yet it is a consumer brand now. The bottom line: Don't freak out to much on the name.