I named my company on the first day that I sat down to write an outline of the business plan. Having written my thoughts about what the business would be in Microsoft Word, I had to save the file to my desktop and name it. I gave no thought of the business name, I just named the doc with the first thing that came to me - a working title that I intended to change later. But the name never changed because it was unique and top of mind. It stuck.

Try tapping into a stream of consciousness (meaning, don't over think things) and write a list of words. Or, ask some relative who is not tech savvy to tell you the first words that come to their mind (my mom is good for this).

Lastly, in my second startup (circa 1999), we hired a naming consultant for big $$ and the one take away was: Brand names pretty much don't matter. Nike may have sounded dumb the first time people heard it, but folks remembered it AFTER they tried their shoes. Intel sounds like a spy organization. Microsoft sounds like something for scientists, yet it is a consumer brand now. The bottom line: Don't freak out to much on the name.