5,125 karma · joined November 24, 2008
Now that I have a job and live a few blocks from the nearest store and have a car, is it right to pay someone else to do my shopping for me? Am I really that lazy? Do I really value other's time less than my own? I have often pondered these questions ever since services like Taskrabbit started and I saw people (able-bodied 20-somethings) using TR to do things like screw new light bulbs in.
So I'm not saying services like this shouldn't exist, because there is clearly a need...but I worry about what it means for our culture.
It's enlightening for me to read accounts about how others live their lives and derive happiness from simple pleasures. Breathing fresh air, enjoying the company of others, eating food that you've grown. This is such a stark contrast to the lifestyle I have lived for the past 28 years. I've worked at software companies for the past 5 years and have spent most of my waking life in front of a computer screen. Even though I am happy, I do admit that I wonder if life is supposed to be more than this. And here we have incredible proof of someone who had broken out of their Comfort Zone, possibly had to give up many of their "luxuries", and changed their life completely.
The point of this story isn't that this man beat cancer and lived to be a centenarian, its that by changing his life he dramatically improved his happiness and began to take advantage of all the things we take for granted.
I believe that currently, the biggest problem in mobile is discovery. I can't remember what problems were prevalent in 1999 but it could have been discovery on the web as well. If you're a startup, life is going to suck for you developing on mobile. You have a name recognition problem on top of developing on a platform where discovery is inherently broken. It will be tough to get those organic installs because on Apple, those are driven largely in part to your placement in the rankings, and there's less to do with SEO on the App Store as there is on Google. So I think success on mobile can be had in only a finite number of ways:
1) You buy your way to the top and hope your customer LTV > acquisition costs (See all mobile games)
2) You spam the hell out of your users on other distribution platforms (SocialCam)
3) You're lucky and you develop a truly great product that thrives on mobile (WhatsApp, Camera+)
4) You can succeed with mobile being a utility, but not the essence of your business (Uber).
I ask because my electrical consumption is relatively constant. I come home, turn on the TV, make dinner, surf the internet, pass out. I've noticed that its tough to influence my bill in any direction, except from when the weather changes from hot to cold and vice versa. But those are changes I'm conscious of and fully expect to be paying more during the extremes.
SpaceX claims their transport is cheaper but they have not claimed it is safer. If they are really aiming for the human transportation business I wonder if the true cost of their rocket ships will be much more on par with existing vehicles. I'm sure they have taken advantage of some optimizations and efficiencies in new technologies and materials. But I also believe one of the reasons the other rockets are so much more expensive is not because they are relying on old technology, but having to satisfy much more stringent government regulations regarding safety, testing, and quality control. The ATLAS V has had 100% Mission Success and that does not come cheaply.
[1] http://blog.off-by-one.mobi/2009/10/in-app-purchase-and-stat...
Why do I like Munchery more? Because its made by chefs who typically use healthy ingredients. They change it up alot and I've even heard stories of some employees calling the chefs to see what's on the menu for the evening. Pretty cool! And after dinner, I feel great!
I also think Grooveshark's service has become less of a place for popular music consumption than indie/ self-made content because there are, quite frankly, much better options (ITunes, Spotify, Rdio) if you want to listen to your Billboard Top 100. And I think indie artists actually love having their content on Grooveshark. Grooveshark runs site-wide campaigns for new bands, they have a sweet bus that goes to concerts and records artists unplugged, and their radio service is very niche focused.
If all my favorite shows were available on ITunes, I'd kiss cable goodbye in an instant.
My point is, it doesn't help you to measure something that isn't actionable. And my list above was just the four that I can think of where gender, age, and location details actually helped across many of the applications I've studied.
I agree with you that the goal of analytics is the help improve your products, but its easy to be misled to the wrong conclusions. Sometimes, too much data may actually be harmful to your business.
1) More intelligent marketing spend. If you know you have a higher LTV for females for your app between the ages of 18-34 and you do a portion of your advertising on Facebook, it would be good to target just those users.
2) Insights into broad customer engagement. Let's say your 18-34 female users return to your application more often than male users in the same demographic, it'd be helpful to know what friction points cause these users to drop off.
3) Insights into spending users. Being able to segment all your user actions by those who are free and those who spend money would help you optimize your paying funnel.
4) Bug reporting. Knowing where your users are located can help illuminate whether you have server and localization problems.
I can't think of any reasons why you'd use this information to voluntarily contact users other than support-related issues. If Netflix sent me an email that said "We think you'd like these movies because other males liked these movies" I'd probably de-activate immediately.
So unless you think long and hard about how to solve distribution and come up with some interesting hacks, you're at a large disadvantage from day 0.