5,125 karma · joined November 24, 2008
[1] https://recodetech.files.wordpress.com/2014/02/supercell-hac...
If you are running a facebook campaign, you will buy either on volume (don't care what the price is, just give me the user, ie Uber), ROI (make sure the LTV of the user is less than the CPI), or profit (make sure we're still making money even after apple's cut)
Facebook allows you to form a closed loop feedback system. If Uber knows the LTV of a customer is $100 and CPI's on FB are $10, go to the bank and get as many of those customers you can.
* The gaming industry is most likely driving a lot of this growth. I'm sure Machine Zone and Supercell are doing between $5M - $10M a day on FB alone.
* FB is re-defining attribution. They want to bring in big brands and are re-defining last-click to "Multi-touch". Their end game ofcourse is to say the reason why you decided to make a trip to Macys is because you first saw Macys content on FB.
* FB requires developers to send them analytics when they want attribution for Ads. This means that not only does FB have info about the install, but they have all the data about the usage, in addition to all their demographic data.
* FB still is the only reliable source for advanced targeting of ads. This has massive impact on ROI for performance marketers.
* FB by far has the best tools for advertisers with so many bells and whistles that resellers like Nanigans can make a healthy margin just by managing the optimization.
* FB allows any performance marketer to form a closed loop feedback system. Are CPI's on FB high? Yes. But if you know the LTV of your user (now possible with proliferation of analytics tools) you can afford to bid very high at volume (eg Uber) and still get a great ROI.
I was in awe hearing about the incredible efficiency of the operation. Apparently the delivery of 1M packages happens between the hours of 1am and 4am and over 300 planes fly in to be loaded before heading out later that morning.
I would argue that it isn't convenience that attracts people, its narcissism. Society has been surrendering their privacy for years with Facebook. We are comfortable with it. We have seen a direct connection between sharing more (location, pictures, videos, etc) and getting more (food, taxi rides, sex)
So of course the next frontier is not having to share anything at all. The next frontier is listening and deciding. Its concierge services that bring you an array of options, specifically tailored to you. You are the center of their world, so as long as you keep making purchases and supplying them with information to better serve you.
1. Why did you create this app and how is it different than your competitors? Do you know what your competitors metrics are?
Taking a quick look at your app, it looks very similar to The Hunt. So I would research who the hunts customers are and go after them. I would also research (i.e. App Annie) The Hunts downloads and revenue numbers and keywords.
2. App Store is very difficult for discovery. How do you envision users finding your app? Is it intent driven or not?
This will help you refine the marketing channel. If you want to buy ads, be very precise and use it to learn more. For example, spend $1-$3 per day and use it to figure out search terms, demographics, intent or not, etc. At this stage you are doing customer research and not performance marketing.
3. Seeding content.
You're going to have to do a lot of work to make it not seem like a dead zone. So invest tons of time on content creation.
4. Once you have the content, expose it. Look into deep links, referrals, etc. You can connect SEO efforts but it will take time to start ranking and you'll have to have a plan and think long term.
In reality there's a delicate balance. Train users to use your app early and take the hit in registrations. You should end up with more engaged users who retain better. Or let everyone in and teach them as they use your app and risk retaining them because they don't understand what the hell they're doing. There is no silver bullet.
Then we tried a subscription model. It was super easy to understand, which enabled us to sign up 10,000 paying pros—great! But in the long run, it meant the cost to the pro stayed the same each month no matter how much new business we brought them—not so great. We needed our revenue to grow in lockstep with the value we create.
Cue the pay-per-introduction model we have today. What matters to pros is flexibility and a profitable return. So we made sure that’s what they got. It was simple. Plus, it let us guarantee our customers high-quality quotes from pros who were serious about providing a great service.
Based on my other comment [1], I wonder what would have happened if they stuck with a subscription model and then augmented it with value added services to their larger customers, something akin to LinkedIn. That seems more fair to how their system currently works.
One by one, they all dropped off. I've overheard them talking about their experiences. Private client posts gig, asks for bids. Chef buys credits, uses them to bid. Private client opens email, never responds, drops off the face of the Earth. Chef loses money. My girlfriend probably spent $100 without any return. She has since gone on to other much more profitable sources for leads.
Thumbtack of course reaps the reward, but at some point their user acquisition flywheel is going to have trouble turning.
I have trouble believing AirBnB helps SF. Anecdotally, I know a few people who rent their places on AirBnB. All live in rent controlled units and effectively re-rent at market rates. One actually reduced hours at his job because income from AirBnB was so lucrative.
With a phone interview you have to commit, which is no problem if you're in the market. But if you're not in the market and you still want your options to be open, interviewing on your own time makes a lot of sense and reduces the mental burden and stress of switching.
Such a sad day.
Having said that, if I were about to get laid off there are some things that would ease the transition and make it more bearable. First worry is income. If you could guarantee a months severance, that would go a long way. Second is health insurance. If you could have all those resources prefigured out by the time I left, I'd be much happier. Third is promise of future income. If you could have recruiters on standby so that if I could make the choice to begin the job search, it would be great. Lastly, this is sorta extra credit, but experiencing job loss is quite tramatic. You can make counselors / work therapists available to be there in the time of need.
Basically what I'm trying to say, if you are going to let people go, make the only thing they have to worry about is getting over the shock of getting let go. That is unavoidable. But if they know they are being taken care of and empathized with, they'll get over it quickly.
When I compared Tesseract to Abbyy, the difference was night and day. Abbyy straight out of the box got me 80%-90% accuracy of my text. Tesseract got around 75% at best with several layers deep of image pre-processing.
I know you said open source, and just wanted to say, I went down that path too and discovered in my case, proprietary software really was worth the price.
I've since learned that anxiety is often a front for emotions that cannot be adequately expressed or processed. For me, it's all the "unhealthy" emotions - anger, sadness, shame. The tools I've been able to deploy in anxiety fits include mindfulness: simply concentrating on my breathing and realizing how my body is reacting to stimuli. Often just meditating for a few minutes helps lower my anxiety, get my breathing under control and stop my heart from pounding.
There's also journaling my emotions several times a day. I built an app that sends me an SMS asking me how I am feeling and why and logs the response for later analysis.
It's not easy building new skills. It's also not easy re-training your mind after a lifetime of negative thinking. But so far its been working, and I've been able to do it drug free.
Slack is cool and all, we use it, I know lots of people that use it. It doesn't suck and doesn't make my computer crash. But let's be honest here -- there hasn't been a dramatic shift in communication or how my time is spent for the better. I can set up channels now and put gifs into my chat, which I then promptly disabled because it was annoying as fuck as everyone in the company began doing the same.
Personally I'm getting a bit overwhelmed with all the chats I have to maintain. There's Slack, because its pushed on me by my IT department. There's Skype, which I have for legacy co-worker interaction. There's GChat, which all my friends and family use. There's Facebook, which all my non-friend acquaintances use. In any given day I have 5 windows up, not counting the distractions from SMS and E-mail itself.
Nothing gets replaced...I just have to maintain more. Now I feel like its having the opposite effect. All this communication is actually making me anti-social.
How about picking a niche that doesn't have their need satisfied yet and charging money directly for that? Maybe designing a grader for teachers, or a tool for gov workers to submit reports, or a business expense tracker. There are lots of categories looking for a design overhaul and with just a little bit of research and effort you can make your app stand out from the pack of existing shitty solutions.