This is a great insight, our users are mostly american and they are pretty receptive to cheesy lines. I personally smile even though I know it's automated, just appreciate the creativity i guess? But I hadn't really thought about how these would sound for european readers. Will definitely keep that in mind
Interesting point there. Does the same happen to you with smaller or earlier companies? I wouldn't trust Tom from Spotify is a real person, but some companies have founders sending and replying to those emails themselves. A good practice I saw from another onboarding sequence was Apollo.io's first email. It was from a person who told me they would be my point of contact if I needed anything from the company. I know it's automated, but I personally though it was much better than receiving something from support@apollo or onboarding@apollo. It makes it easier for me to reach out if I have something to say
this is an interesting point. I think the email address matters if you expect people to answer. In the superhuman example, I know the CEO isn't sending me those emails, but I'm more likely to reply if I have a question. Palabra's onboarding emails come from my personal email address and many people reply with questions directly to me, which really helped us get immediate feedback
we started with Mailgun and moving to Amazon SES. We actually created Palabra to not have to deal with those services directly. If you want to try our third party tool instead of handling them yourself let me know
Totally agree here, would also add that adding value to each email sent is actually the most important part. Subject lines, emojis and images improve read rates. Value is what makes people actually stay around
we have similar questions except for the last one, really interesting addition! It takes the conversation from hypotheticals to the product.
I'll add something else that worked for us, when they tell us a solution they've tried, we'll dig deep in how they came up with it. That usually gets people talking about the issues they've been having without asking directly
I agree on segmentation, but at an early stage it's really hard to figure who your ideal prospects are. We're working towards that after our 1-1 conversations helped us identify who are the people we can provide value for.
Not sure I follow you on job postings, but also agree on domain expertise as an important trait, and think ageism is a big problem in the tech industry