pagefair

In response to our previous articles, many adblockers claimed they would much rather pay a small fee for content in lieu of viewing ads. Our research reveals otherwise.

Correct, just the Klout chrome extension adding scores to Twitter =)

PageFair lets publishers reach out to adblock users: to explain why ad revenue is necessary to keep the site running, and ask them to support the site by whitelisting it so ads appear or by making a donation towards the running costs.

You can check out this article on Destructoid to see how they used the tool (fyi- we used to be called "Block Metrics")

http://www.destructoid.com/half-of-destructoid-s-readers-blo...

We completely agree that loud, flashing, and pop up ads are intrusive and have no place on the internet.

As far as the majority of the internet, ad blocking extensions are getting easier and easier to use with a variety of browsers. AdBlock Plus reports 50k downloads per day on Chrome alone and 100k downloads per day on Firefox. Adblock Plus is also the most downloaded extension of all time. The issue seems to have already become mainstream.

If you're interested, you can read more about adblocking in our new report here- http://downloads.pagefair.com/reports/the_rise_of_adblocking...

They've already started. Google has made a deal to regain some of the $887 million they lost last year alone due to adblocking.

You can read all about it here- http://blog.pagefair.com/2013/acceptable-ads-soothe-google-p...

Ad blocking has already become widely used. Adblock Plus, the most popular ad block extension, reports over 150k downloads per day. Adblock (not affiliated with ABP) also reports over 20 million users. Adblocking in general is growing over 43% per year.

We aim to educate the internet about adblocking. You can read more here- http://blog.pagefair.com

Research has shown that the problem is becoming an epidemic, with publishers losing an average of over 20% ad revenue due to ad blocking software. Tech and Gaming websites, along with other sites with a more tech savvy audience, are hit the hardest, with block rates sometimes over 50%.

With the current online advertising model, ad blocking will force publishers to take drastic measures that we as users do not want. We can shut down the ads, but the content will still have to be funded. We as users will still have to pay to view that content. Only in the future, instead of paying passively (by viewing ads), we will pay actively, being forced to deal with things like paywalls, freemium models, and subscriptions.

You can view our brand new report on adblocking here- http://blog.pagefair.com/2013/the-rise-of-adblocking/