We completely agree that loud, flashing, and pop up ads are intrusive and have no place on the internet.

As far as the majority of the internet, ad blocking extensions are getting easier and easier to use with a variety of browsers. AdBlock Plus reports 50k downloads per day on Chrome alone and 100k downloads per day on Firefox. Adblock Plus is also the most downloaded extension of all time. The issue seems to have already become mainstream.

If you're interested, you can read more about adblocking in our new report here- http://downloads.pagefair.com/reports/the_rise_of_adblocking...