Hoping to bring that in-house later this year.
130 karma · joined July 10, 2016
Hoping to bring that in-house later this year.
I don't think I recreated the wheel here. I'm making a software product that businesses want to buy.
Recently eclipsed $100k in ARR as a solopreneur. Goal is $1 million in 2017 and to hire a full-time dev and a couple support staff.
My biggest lesson is that email marketing is the real deal.
I guess it depends on what they include in COGS.
This article says they sold a 1.6% stake, derived by taking the amount raised divided by the valuation. Once again, preferred stock is not common stock.
It's been a good way to generate a bit of revenue for my bootstrapped business. But maybe more valuable as a way to generate leads for our software business (spreadsheets can't do everything!).
Your username intrigues me....what are you working on?
All-in-all, I'm fan of "slow sell" via an email newsletter and FB's been great for getting people onto my list.
My acquisition process right now is a "call me to sign up" after showing prospects a demo video. Not ideal. I'm working on making the app (filled with a model farm's data) live for users to test for a couple days (gated behind an email opt-in) and then allow them to sign up online. We'll see!
Price point is high enough where it's not likely a quick purchase but too low for an inside sales team. I'm working hard on content marketing to build trust in the market place to drive user growth while keeping my team small (just me so far)